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Five ways business buying is changing: Ignore these at your peril

Biznology

Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co and G2Crowd , where users leave product reviews—and sellers quake in their boots.

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What Is Sales Commission? Formulas, Examples, and Best Practices

Salesforce Marketing Cloud

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Your company offers a 10% commission for a product valued at $5,000. If they sell just one of those products, their net pay is $100,00 + (.1

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Marketing in a New World (Part 5 of 5)

Bluetext

During the CMS product demos, you will be armed with your list of usage scenarios and can ask specific questions regarding how the platform in question would handle such scenarios. The matrix will allow you to score the products against each other in a logical way and get a good idea of the product’s compatibility for your organization.

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Marketing in a New World (Part 5 of 5)

Bluetext

During the CMS product demos, you will be armed with your list of usage scenarios and can ask specific questions regarding how the platform in question would handle such scenarios. The matrix will allow you to score the products against each other in a logical way and get a good idea of the product’s compatibility for your organization.

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3 Steps for Selecting the Right CMS for Your Website Redesign or Re-platform

Bluetext

During the CMS product demos, you will be armed with your list of usage scenarios and can ask specific questions regarding how the platform in question would handle such scenarios. The matrix will allow you to score the products against each other in a logical way and get a good idea of the product’s compatibility for your organization.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. This blog is great as encouragement and validation for my own endeavors in social media marketing. Social Media results can’t be measured False.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. Keyword research , while most often associated with SEO, can also help you understand your audience and how they search for products and services like yours.