Five ways business buying is changing: Ignore these at your peril
Biznology
OCTOBER 29, 2019
Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co and G2Crowd , where users leave product reviews—and sellers quake in their boots.
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