Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions.

Top of Funnel 257

Top of Funnel ROI Marketing Automation Services Work Management 257

Webbiquity

NOVEMBER 19, 2019

Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison). Details: Get 40% OFF for Netpeak Spider and Checker using promo code Tom-BF19. Follow this link and your discount will be applied automatically. Lead Generation /CRO.

Tools 236

Tools Amazon Paid Search Agency Small Business Marketing 236

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Webbiquity

NOVEMBER 12, 2018

He provides the most complete and actionable lists in the industry: Those are always full of useful tools, insightful comparisons, and feature reviews. .” — Michael Brenner, CEO, Marketing Insider Group. “Tom is a king of useful listicles. ” — Ann Smarty, brand manager at Ninjas Marketing and founder at MyBlogU.com.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

Webbiquity

JANUARY 19, 2023

The amount of research and comparison done before making a purchase decision is also often much greater in business contexts due to a need to make an informed choice with long-term implications.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

JUNE 21, 2022

Use a comparison tool on their phone to find the lowest price. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

SEPTEMBER 8, 2020

Their product comparisons are very useful, but they also have a Sleep Studies section in which they answer all sorts of interesting sleep-related questions, from the best time to take a shower to how your alarm affects your sleep. Each Night is a great example of a company that offers a lot of very valuable content on its website.

Ad Building 241

Ad Building Brand Identity Branding Tips 241

Webbiquity

NOVEMBER 18, 2020

Having a comparison by day is important as it allows you to track your performance against previous dates and times. How are you performing in terms of revenue generation on any given date? How does that data compare with the equivalent time periods for previous days, weeks, months, and years?

Merchandising 160

Merchandising POS eCommerce Comparison 160

Webbiquity

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. How your posts perform in both short term and long term. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. A good audit helps you figure out why.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Webbiquity

MARCH 31, 2022

Transparency can be as simple as offering an online product comparison tool. Transparency : It helps customers understand all their options and the total value of a solution, including the cost and benefits. Expertise : Offering expertise will help your customers trust you as a go-to partner for advice and solutions.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Webbiquity

JULY 5, 2016

This is also a good time to toot your own horn with testimonials and a comparison of your products or services to those of your competitors. Showcase your in-depth knowledge of the buyer’s challenges, and then clearly outline the ways your product or service will address them. Tell a Story.

Comparison 172

Comparison Storytelling Press Contact Marketing 172

Webbiquity

APRIL 17, 2018

This makes it very important to perform a cloud ecommerce platform comparison. But today’s consumer expects near-instant load times with intuitive design and usability across a number of different end-user devices. People tend to abandon any web page that has a load time longer than three seconds. Even More Data. Data is exploding.

eCommerce 122

eCommerce Marketing AI Amazon Advertising Agencies 122

Webbiquity

AUGUST 7, 2018

When evaluating the progress of and results from content marketing efforts, arguably the two most important comparisons are to your own past results (using the tools above) and to your competitors’ current results (using the tools below). These include IBM Watson Analytics , Gauges , Chartio , Megalytic , Klipfolio , and Supermetrics.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Webbiquity

MARCH 2, 2017

Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

Webbiquity

APRIL 4, 2016

Not only can you create comparison blog posts to attract this SEO and SEM traffic, but these keywords are even more important for tracking target leads across other channels. Competitors : With a sophisticated content strategy, users will still find your site when searching for your competitors or related solutions.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

JANUARY 16, 2018

Especially if your business is online, using pricing optimization tools, like Upstream Commerce ’s retailer price comparison software can provide you with a competitive edge. To help you wrap your head around the advantages and disadvantages are to price matching, here’s a quick guide on the topic.

Pricing 80

Pricing Price Work Management Marketing Management 80

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. And if you don’t offer it but your competitors do, guess who’ll make the short list of potential vendors.&#.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

FEBRUARY 2, 2011

Cheryl Goldberg reports and comments on recent research identifying the types of content that IT buyers most useful as news and articles (84%) and competitive comparisons / buying guides (73%), while b2b technology marketers often sub-optimally focus on other types of content.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

FEBRUARY 16, 2016

68% of best-in-class companies use lead scoring (a marketing automation feature), in comparison with 28% of laggard firms. B2B marketers who implement marketing automation software see their contribution to the sales pipeline increase by an average of 10%. Iconsive ). Iconsive ). Iconsive ). 3 B2B Content Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

NOVEMBER 8, 2011

If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. But there are clear differences between them.

Work Management 100

Work Management Marketing Management PR Tools 100

Webbiquity

JUNE 24, 2013

.” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.”

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

JULY 6, 2021

For example, buying guides are helpful for outlining what someone should be looking for in a product or service; case studies show what you’ve achieved for previous clients; and comparison charts help customers choose between a range of similar options.

Churn Rate 322

Churn Rate Work Management Marketing Management Comparison 322

Webbiquity

AUGUST 29, 2011

Solution Toolbox provides their own comparison of their system to Squarespace and LightCMS , but take it with a grain of salt; it’s biased in their favor of course and some of the specifics are out of date (for example, Squarespace now includes a forms-builder). The site is a bit cheesy, but the functionality of the tool is solid.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Webbiquity

JULY 28, 2020

A quick note on the ranking methodology: These 16 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. They were then ranked on both the number of total reviews (popularity) and average ratings (quality). Those scores were then combined to produce an overall rank.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Video Marketing 319

Webbiquity

OCTOBER 13, 2010

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

AUGUST 8, 2023

The top three types of information buyers look for on vendor websites are pricing (79%), features and functionality (76%), and competitive comparisons (66%). However, 18% of older buyers viewed YouTube as an important channels, while 13% of younger buyers rated TikTok (which no one should ever use ) among their top five.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Webbiquity

FEBRUARY 4, 2013

And when the sales do come in, the value is negligible in comparison to the costs of the staff time and associated design costs.”. Often they have to spend months of community investment online to build enough relationship equity to start generating sales.

Paid Content 100

Paid Content Enterprise Management Planning PR 100

Webbiquity

AUGUST 9, 2010

This category can also include metrics like blog visitors and RSS / email subscribers.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

FEBRUARY 16, 2011

Frequent best-of contributor Ann Smarty supplies a detailed head-to-head comparison between LinkedIn and Facebook across several criteria including privacy controls (bet you can’t guess who wins there!), LinkedIn Group versus Facebook Group by Search Engine Journal. promotion tools and networking features.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

MARCH 16, 2021

But beyond all those comparisons and contrasts, there is one huge difference between these two disciplines: B2C influencer marketing is transactional while B2B influencer marketing is about building relationships. B2B vs. B2C Influencer Marketing: The One Big Difference.

B2B Marketing 357

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 357

Webbiquity

JANUARY 24, 2011

Billing itself as a “keyword analysis and comparison engine,&# Qirina is a simple but useful SEO evaluation tool that helps users understand a site’s position in the keyspace, assess the quality of the site’s on-site SEO, and identify competitors in search.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JANUARY 15, 2019

Simplify things by using a comparison tool like GetVoIP to identify the best options for your size and needs. What’s more, they let you work from anywhere that has an internet connection. Your biggest challenge may be sifting through the hundreds of VoIP service providers available. Switch to cloud-based services.

Small Business Marketing 245

Small Business Marketing Enterprise Management Tips Business 245

Webbiquity

JANUARY 9, 2018

Here’s a comparison. That’s why the recent announcement from MailChimp that they now offer a pop-up form builder for list building is interesting. So how does MailChimp’s functionality stack up against a specialized tool like Sumo? Ease of Form Creation: MailChimp. MailChimp Pop-Up Form Design.

Marketing Automation Services 193

Marketing Automation Services Blogger Display Comparison 193

Webbiquity

SEPTEMBER 21, 2020

This element offers less information than the in-depth product review entries, a convenient and concise comparison between the selected items, and a very visible CTA. Before visitors delve into the details of the products they’re considering, they’re shown a neat summary of the editor’s choice from the products being reviewed.

Conversion Rate 142

Conversion Rate Conversion Click Rate Newsletter 142

Webbiquity

SEPTEMBER 6, 2022

Videos significantly reduce the amount of time a potential customer needs to spend studying a product in comparison to other forms of media. Videos can be the deciding factor in persuading a customer to purchase a good or service. What distinguishes videos? The simplicity and portability online videos are among their best features.

Video Marketing 302

Video Marketing Product Generation Lead Scoring 302

Webbiquity

OCTOBER 11, 2018

Decision Stage: Free samples/trials and vendor comparisons. Consideration Stage: Gated content (where visitors give their contact information in exchange for access to your content), such as e-books, ultimate guides and more. So, how do you get your content in front of the right people? First, make sure it’s optimized for search.

Inbound Marketing 220

Inbound Marketing Marketing Management Buyer Personas Planning 220