Comparison Related Topics 
The Point
MARCH 23, 2023
Whereas simple A/B testing, by comparison, is more often a “one-off” exercise of finite scope (Headline A vs. Headline B), CRO involves a series of modifications that are rolled out and tested in sequence. That cumulative approach can pay big dividends.
The Point
MAY 16, 2018
How about: * a white paper on “10 Most Popular PBX Features (& Top 10 Pet Peeves)”. * a “Business Phone System User Satisfaction Survey” (with a free gift card for responding). * a product comparison matrix or third party report comparing leading phone systems (“How Does Your Current System Rank?”).
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The Point
APRIL 19, 2017
In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. But it’s important to define, recognize, and plan for content that appeals to the right prospects depending on the type of campaign or your marketing objectives.
The Point
APRIL 22, 2016
For comparison, B2B industry standards are 27 percent opens on mobile, compared to 43 percent for B2C. For the Business Products & Services industry, average percentage of clicks on mobile is only 10%. ).
The Point
OCTOBER 18, 2012
You can even make comparisons to the display advertising offered by Internet darling LinkedIn , through whom B2B marketers can also target prospects by industry, company size, even job title.
The Point
SEPTEMBER 16, 2011
For example: An educational white paper by an industry analyst on a hot industry trend will tend to generate a broad spectrum of prospects, including a large subset who have no interest whatsoever in your solution but want to stay abreast on what’s new in your space.
The Point
JUNE 24, 2010
Side-by-side comparison of leading medical claims clearinghouse software – [URL]. Why a traditional claims clearinghouse may be causing more problems than it solves – [URL]. Where profits tend to drop out during 7 key stages of the medical practice revenue cycle – [URL]. Medical practices: how to avoid underpayments, claims denials – [URL].
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