Everything Technology Marketing

FEBRUARY 19, 2011

This can be simple links placed within copy pointing to additional relevant content (for example, the sequel to your ebook or companion webcasts, videos, demos, self-diagnosis guides, competitive comparisons, etc). Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

APRIL 8, 2010

Help prospects follow paths that you have defined to guide them, offering content that matches every step of their buying process from white papers and webinars in the early discovery stages to case studies, ROI studies and competitive comparisons during vendor selection at which point your sales will be heavily engaged in the relationship.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

APRIL 17, 2011

Newer channels such as social media and blogs are considered only moderately effective in comparison. Again, this chart shows a blended ranking of the most effective content delivery channels. The highest rated channels are website, live in-person event, and email.

Advertising Channels 100

Advertising Channels B2B Marketing Content Marketing B2B 100