B2B Marketing Traction

APRIL 12, 2012

This is the comparison chart that I produced in Excel. But a comparison of cost per lead and conversion rate showed that cost per lead for the shows was much lower than the ads, and the conversion rate of over 50% far exceeded the mere 12% of the ad conversions. They were seriously considering dropping them.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Leads 100

B2B Marketing Traction

OCTOBER 19, 2011

The comparison companies in the Good to Great study were more like foxes, wrote Collins, craft, cunning, fast and everchanging. I believe the concept applies to marketers, too. In the book Good to Great , Jim Collions wrote that great companies acted more like hedgehogs – simple, dowdy creatures that know one thing and stick to it.

Planning 100

Planning Paid Search Agency B2B Marketing Comparison 100

B2B Marketing Traction

MARCH 13, 2015

If you don’t understand how you are positioned in comparison with others in your industry, you will probably lose business. In order to be successful, marketing (and all your operations) must be strategic. If you don’t know the audience, your marketing messages and images will probably be off the mark.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

OCTOBER 6, 2011

“Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

JUNE 20, 2014

A comparison can be made to the process of having a logo designed. It may not be in the first few months, but often we will see our clients go into a site and randomly change font styles, colors and add widgets and plugins, even removing links from pages that facilitated site navigation. Soon the site looks nothing like what we delivered.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

DECEMBER 12, 2014

Show the client what the competition is doing and compare how bad their image looks in comparison. The bad ones stand out like a sore thumb. The same is true for websites and other things. You may as well flush your marketing money down a toilet. There are a lot of great sales people in the marketing and advertising industry.

Consulting 100

Consulting Planning Paid Search Agency Validation 100