Onalytica B2B

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Interview with Mark Fidelman

Onalytica B2B

He also hosts a popular marketing YouTube channel at www.youtube.com/fanaticsmedia. Jay Baer – Baer’s podcast series is leading the way because each of his company’s podcasts delivers valuable, niche, B2B content. Several YouTubers like HellthyJunkfood and Philip DeFranco. Through a lot of trial and error.

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#SMMW17: Hot Topics and Top Influencers

Onalytica B2B

There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Consumer marketing teams are investing in Instagram and YouTube influencer marketing at unprecedented levels, yet most of this is arguably (or actually ) direct advertising expenditure in the form of fees to the ‘talent’. The market has certainly moved forwards.

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How to Market to Millennials

Onalytica B2B

They care just as much, if not more about the experiences, their image and company ethos, rather than owning the product itself. Snapchat, Facebook, Instagram and YouTube). EXPERIENTIAL MARKETING. THE FACTS: Millennials are more experiential than they are materialistic. exhibitions and day festivals).

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Influencer Marketing: Truth or Myth?

Onalytica B2B

Would a financial services company interested in the topic of “FinTech” look to approach a TOWIE or Made In Chelsea star, simply because they surpass a million followers on Instagram? While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area.

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5 Top Tips to Get Your Senior Execs on Social Media

Onalytica B2B

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” But this new approach needs a wholesale culture change and that can only come from the top. Source: Altimeter Group).

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Are Your Influencers Buying Their Followers?

Onalytica B2B

The article hones in on one company in particular, Devumi. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Do we blame Devumi and companies alike for providing such a service? News flash – bots do not take action. Bots don’t spend money. But who do we blame for this?

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