KoMarketing Associates

JANUARY 14, 2020

YouTube (13%), Twitter (13%), LinkedIn (12%) and Snapchat (6%) were also popular platforms among digital marketers. Specifically, more people are visiting company websites as a result social media usage. Visits to company sites driven by Facebook, in particular, grew by 23% year-over-year.

Social Media 157

Social Media Spending Social Marketing Media 157

KoMarketing Associates

FEBRUARY 10, 2021

This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). For example, the company’s business listings. These features are typically most important for companies with brick-and-mortar store locations.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 18, 2020

Many marketers are now using social media to promote their company and build their brand, but new research suggests that a large portion of them are still not measuring the impact of their efforts. The majority of respondents (74%) said that social content is the favored advertising choice among marketers looking to build their company brand.

Social Media 157

Social Media Social Marketing Ad Frequency Media 157

KoMarketing Associates

DECEMBER 3, 2019

Pixability recently conducted the “2019 State of Digital Video” report, and statistics showed that the majority of companies are willing to increase their marketing team’s video budget by 1-10% in 2020. This is followed by YouTube (88%) and Instagram (88%). About 20% stated that they may boost this budget by more than 10%.

Budget Programs 159

Budget Programs Marketing Report Video Marketing Organization 159

KoMarketing Associates

NOVEMBER 15, 2017

About 24 percent of large companies use video marketing in their emails. Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. The most common type of video created by marketers is for products (63 percent).

ROI 182

ROI Video Marketing Content Landing Pages 182

KoMarketing Associates

AUGUST 26, 2020

Project or process videos showing your team and company at work doing what they do best. Both personal profiles and company pages can publish native videos. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Product videos. It’s not Facebook. Wowza Cloud.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

AUGUST 9, 2019

Seventy-six percent of people view companies on Instagram as entertaining, and 74 percent consider them to be relevant. In terms of most-used platforms, Facebook leads the way (82 percent), followed by YouTube (75 percent) and Instagram (53 percent).

Social Media 121

Social Media Customer Surveys Social Marketing Media 121

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

FEBRUARY 5, 2019

Displayed for searches related to companies, people and places. Information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). For example, the company’s business listings. SEO Consideration. Knowledge Card.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

MAY 25, 2022

Reach YouTube viewers . For a manufacturing company, a transaction occurs when a product is sold. ” Note, Google looks at your business to determine which campaigns make sense, so your options may vary. The most common campaign goals are: . Brand awareness . Booking a demo. Visits to a physical location . Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JANUARY 19, 2017

Companies use a wide range of tactics to reach out to their target audiences, but the “AdReaction: Engaging Gen X, Y and Z” report from Kantar and Millward Brown suggests that digital marketing techniques resonate according to generation. Using Digital Marketing to Connect with Millennials.

Tactics 120

Tactics Generation Mobile Advertising Paid Search Agency 120

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Start by looking at your company-level marketing personas if you have them. What Is My Hashtag Strategy?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MAY 19, 2015

Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. The biggest thing…how-to queries: “Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year.”. Need an example?

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

JUNE 14, 2017

B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). According to “The CMO Survey Highlights and Insights Report,” CMOs from B2B services companies intend to allocate 13.2 The majority of marketers (88 percent) claim that social media marketing has helped them increase exposure.

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

AUGUST 18, 2020

Project or process videos showing your team and company at work doing what they do best. Both personal profiles and company pages can publish native videos. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. Product videos. It’s not Facebook. Wowza Cloud.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

JULY 11, 2017

Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Jason is the Co-Founder and Chief Video Officer of Animoto , the company that makes it easy for brands to create professional online videos. ABOUT JASON HSIAO.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

JUNE 25, 2019

Company news announcements. Facebook is likely the largest live streaming social media platform, outside of YouTube. Not only is it providing a useful service, but it’s also setting up your company up as a thought leader in the industry. New product tutorials or walkthroughs. Sale announcements. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. You can build a specific list of companies or industries, but there are also tools in place to target specific users or users within your contact list.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. The Quick Link Building Hits. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

NOVEMBER 15, 2013

It’s especially important for B2B companies to optimize for site speed because each missed lead could mean thousands of dollars of missed revenue. Should I add schema.org markup on my videos even if they are on YouTube? For a quick way to analyze your websites page speed, I recommend looking at the Google Page Speed Tool.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Many email providers also allow marketers to embed videos into their emails by including the YouTube link.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

AUGUST 5, 2015

Finding opportunities like these on a regular basis is a simple way you or your company can start building trust and brand online. Rate a good video from one of your that was published on YouTube. Here are 18 ways you can build trust in your online network. If you are connected on LinkedIn, write a colleague a LinkedIn recommendation.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. These text-based lines of communication will affect how companies answer and respond to support requests, sales inquiries, and even the contract canceling process. More Social Media Engagement.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

OCTOBER 25, 2016

The searcher has determined the solution that they need and is looking for the right brand or company to help them. The searcher has found the company they are considering and is now in the final stages of researching before converting. They are now interested in researching more about their options. Search Query: Desire. keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

OCTOBER 20, 2015

Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The good news is that big online advertising platforms have heard companies’ outcry. Helpful Resources.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. If they don’t know what it’s in it for them, they won’t be inclined to give their contact information or continue to engage with the company.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

MAY 23, 2017

The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information. One of the quickest and easiest ways to help build brand awareness comes from the people who are (hopefully) already committed to the company – employees.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. Enter KeywordTool.io. Check it out! Live Chat / Customer Support.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

JUNE 19, 2014

As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. Company location data has become increasingly important as search results have become more localized and personalized. For example: Location Data . Connections. into this).

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Any company with a product catalog can create a data file containing their products and upload it to Google Merchant Center, free of charge. Showcase The Company. Media Temple’s company information is a good example of comprehensive organizational information.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Watch what’s being said, and where, about your company, product or service.”. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 14, 2015

When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. WORD-OF-MOUTH MARKETING. The most effective marketing tactic has been word-of-mouth marketing. There is a great amount of debate about, however, about how to make all of that happen.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

MAY 16, 2013

This is even true in the B2B sector, where 44% of business executives (directors and above) use Facebook, which provides an opportunity for B2B Facebook pages to be seen by decision-making individuals at companies; it also increases chances for leads and sales. The key is to make sure your page is worth your reader’s time.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. While they were new and trendy, Google+ Pages had several flaws. What About Google+ Profiles?

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120