Digital B2B Marketing

OCTOBER 15, 2013

For consumable, spreadable content without a strong sales or company spin, start with this list. Try typing job titles, industries, affiliations or companies in the self-serve platform, you may be surprised by what is available. If you use video, there is a good chance it is already on YouTube. Promoted Tweets. Facebook Ads.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JUNE 11, 2014

The problem starts when you begin measuring your programs based on the companies or individuals you reached and what they did. According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. Many even count the same results twice, all to show that marketing is contributing to results.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

APRIL 16, 2012

Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B Note some companies have addressed this by estimating reach based on cookies that are at least a certain number of days old.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

JULY 31, 2013

YouTube (46.4%). One thing is immediately clear reading this list: every application here delivers a core service of a company or product. Google Maps (65.9%). Google Play (54.3%). Google Search (53.5%). Gmail (47.6%). Pandora Radio (42%). Apple iTunes (41%). Cooliris (38%). Messenger (32%).

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100