B-to-B Labs

Trending Sources

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming. Same goes for YouTube videos. Of course not.

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). YouTube Channels, They Are A-Changin’ Another case-in-point: how YouTube has begun handling YouTube Channel creation. Google+ as Social Layer. Good luck, Tiger!

Three YouTube stars share their intimate personal branding lessons

grow - Practical Marketing Solutions

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley , Bethany Mota , and Andrea Russett. Being imperfect is normal on YouTube.” “People on YouTube are OK with looking like idiots. Big companies hate that. have a YouTube channel where we build each other up.” Being imperfect is normal on YouTube.”.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. You want to capitalize on this momentum and offer additional ways to engage with your company.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

Using YouTube for Lead Generation

WindMill Networking

The majority of companies are not using video in any way that provides any real ROI.  Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies.

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTubelink]. 3.

YouTube Analytics Decoded

EMagine B2B Blog

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Unlike the majority of social networks that offer little more than “vanity metrics,” YouTube Analytics gives marketers the tools they need to drill down and decode specific metrics- with help from its parent company, Google of course. YouTube

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. Company Info. YouTube On Your Site. YouTube Handbook. © 2008 YouTube, LLC Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate.

How YouTube Red Affects Your Brand

WindMill Networking

Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. YouTubeAuthor information. Jayson Duncan.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

Upcoming Changes to YouTube You MUST Know

WindMill Networking

YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies. Video

3 Videos Every Company Should Have to Get Started on YouTube

WindMill Networking

There is a lot of talk about how effective video is as a part of a company’s marketing toolkit.  Many companies spend a lot of money on the wrong things. Here are the three videos your company should […]. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." " They dont want to conversationally uproot the motivations or lack of motivations, or how shallow monotonous or redundant entire departments of a company are. Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Sign in to YouTube now! YouTube. Close.

Revenge of the YouTubers: The Growing Power of Social Influence Marketing

Synecore

Sorry, dad, couldn’t sleep; you either, huh? I’m watching this sweet episode of Clash of Clans Attacks by my favorite YouTuber, Galadon. Such was my introduction to the role of the YouTuber in that growing area of digital known as social influence marketing. His YouTube channel, Clash of Clans Attacks , has over 600,000 subscribers. Mainstream Celebrity vs YouTube Personality.

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. In addition, YouTube reaches more 18 to 49 year olds than cable television.

Manufacturer’s Marketing Video Becomes a YouTube Sensation

Industrial Marketing Today

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. I’m not talking about several thousand views; the 5+ minutes long video has been viewed 12,379,640 times since it was first uploaded to YouTube about two months ago. Some of the video’s success is also rubbing off on other marketing videos from the company. B2B Marketing Videos Social Media Marketing Corning Industrial Marketing Social media Video marketing videos YouTubeHere’s proof.

What the New YouTube Comments Mean for Marketers

Vertical Response

If you’ve ever posted a YouTube video for your business and been inundated with a slew of negative comments , or been sorely disappointed with the snide remarks on videos you’ve enjoyed viewing, there’s some good news in store. YouTube has announced some changes to the commenting system that would focus on the relevance of comments rather than their recency.

Survey says: ANZ Companies use social media for business

Biznology

Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. The post Survey says: ANZ Companies use social media for business appeared first on Biznology. Social Media Use. Social Media Sites Used.

Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]

Hubspot

But the truth is, almost everyone has an awkward phase they'd like to forget -- even well-known companies like Apple and Google. If you take a look back at the original websites of some of today's most successful companies, it becomes incredibly clear that things really do get better with age (and the advancement of technology). This post originally appeared on HubSpot's Agency Post.

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Connect the Docs

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube. Name : Youtique : French Connection’s Twitter Handle [link].

Study shows social media usage surging at large companies

grow - Practical Marketing Solutions

The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. Eight of the top 10 companies (Exxon and Berkshire Hathaway do not). Tweet.

Leveraging YouTube as a Manufacturer

Fathom

It is designed to help companies make content that will not only engage and educate, but also entertain audience members. Before your manufacturing company goes about creating video, be sure you know what goal you hope to accomplish with it and your other content marketing efforts. Company differentiator videos. Content Marketing is a popular focus for this reason. Meta Tags.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Combining that with his understanding of B2B marketing and optimization, he shared his insights for B2B companies in the interview below. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? YouTubers like honest messaging.

New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

Wistia or Youtube?

Synecore

What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. There’s also no way to add a CTA to a YouTube video (yet). Moreover, from an SEO perspective, YouTube is superior because it’s owned by Google.

Learning from Big Brand’s ‘How To’ YouTube Videos

WindMill Networking

One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. One of the most popular types of content on YouTube is “how-to” content.  I don’t know about you, but I type a lot of questions into the YouTube search box to learn new things. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies.

4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing

WindMill Networking

We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube.  For a long time, the only YouTube strategy was viral video.  The days of your video becoming viral on YouTube are quickly disappearing.   It’s not totally over, though.

YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! as a media professional, i cant understand how a company can so blatantly spam people like that. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. Company Info. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web!

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.

Six YouTube Tools and Tips For Social Media Success

WindMill Networking

Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement. Advertisers Playbook.

Three Tips for Making YouTube the Number 1 Social Media Site

WindMill Networking

As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies. Three Tips for Making YouTube the Number 1 Social Media Site by Jayson Duncan - Maximize Social Business. YouTube Author information. Jayson Duncan.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

Five companies with a human social media presence

grow - Practical Marketing Solutions

They feature everyday people on social media and in their YouTube videos in their quest to raise money to cure cancer. The company is one of the few that is effectively integrating their paid advertising presence with social media connection. Their “spokes cow” has its own social media account, adding whimsy and fun to the company personality. He (she?) Buffer.

How to Use YouTube Cards to Make Your Videos More Interactive

WindMill Networking

YouTube gave marketers a great gift with the annotations feature. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. He has created videos for Fortune 50 companies. Author information. Video

4 Advanced Tips to Optimizing Your LinkedIn Company Page

Vertical Response

When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. Showcase Page is an offshoot of your company profile page. To create a Showcase Page, look under the Edit tab on your company page and select Create a Showcase Page.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! LinkedIn Company Profiles | March 20, 2008. YouTube. Company Info. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in high quality.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. more legitimate analogy for our present day is that we need to think like fashion designers. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company. The content chalupa.

P2P 115

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Our 2015 B2B content marketing research showed that the average B2B company uses 13 content marketing tactics (i.e., Matthew Patrick from Game Theory decided to create consistent videos and distribute them on YouTube. Videos- Every week, Game Theory’s Matthew Patrick distributes a fresh video via YouTube. Its target audience of teenagers is already on YouTube every day.