Writing on the Web

DECEMBER 16, 2015

If you’re writing for business, you want to connect with your readers by using personal stories. Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. But how much is too much? Au contraire.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

APRIL 6, 2016

If you are writing your own paper, you should start by finding out what others have written in your field. This inspired me to not write like that. Using that assumption, you must make your writing concise and to the point. It’s a crucial piece of content marketing. How to Create Your Whitepaper. What do you think?

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

MARCH 26, 2015

If you are the sole author of your blog, write it in the first person. Many bloggers copy and paste their bio or resume onto their About page, written in the 3rd person: “John Smith is a consultant with 20 years experience working with Fortune 500 companies on their strategic development plans.”. Certainly client lists are important.

Storytelling 100

Storytelling Barriers Blogger Consulting 100

Writing on the Web

FEBRUARY 4, 2016

Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. I don’t care how good your writing is or how important you are as a thought leader in your field. If you inquire from any SEO company, they will tell you that nowadays, it is all about content marketing.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. Write about your buyers’ challenges. Guest Blogging: How to Write a Compelling Email Offer.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content? If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. That’s a good question.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JUNE 19, 2013

After all, for small companies, hiring an expensive agency is often not feasible. For example, let’s you want to write posts about e-cigarettes, your search query could be “E-cigarette guest blogs”, “quit smoking guest blogs”, etc. If you would like to invite the author to write on your blog too please contact www.pitstopmedia.com.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

FEBRUARY 20, 2015

I’m not yet, but I will be right after I write this blog post! According to Business 2 Community , in-depth content works best, don’t hesitate to write very detailed and specific posts about your industry. Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? Just think of all of those comments!

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

SEPTEMBER 4, 2013

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. If you write a good article once, you need to follow up nicely with better content that will get visitors to bookmark your site. Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

MAY 29, 2013

When an organization like the Community Financial Services Association of America issues a white paper called “Payday Loans and Deposit Advance Products,” you can write a post about it and provide a link to it for your readers. Don’t Be Afraid to Write Longer Posts. 4 Common Blog Writing Stumbling Blocks.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

JULY 9, 2014

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? I suggest writing an informal message using the personal pronoun “I.” Could it be I don’t know how to sell myself with my newsletter? The person asking these good questions is an executive coach.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? This question makes sense because people don’t buy from companies, they do business with people. What does your company passionately believe? Writing Web Content: 5 Simple Steps for Results.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

MARCH 28, 2012

Company and Industry News. If you’re hosting a company blog for communication purposes, include posts about company and industry news. A company blog gives you the platform necessary to correct misinformation or to take responsibility for a company blunder on your own terms. Recruitment. Web Traffic.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Well, of course it would.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

AUGUST 7, 2013

One of the most common is soliciting blog sponsors who pay a set dollar amount monthly or yearly to write sponsored posts. A sponsored blog post can be a paid opportunity for a guest author; sometimes a company will sponsor a post written by the blog author about their product or service. If you’re an affiliate, say so.

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

DECEMBER 19, 2012

Blogs are so powerful, in fact, that their Web pages are prime real estate for outside companies that are hoping to improve page rank of their own. The obvious benefit to outside companies is the ability to add a link to increase their own online credibility. Related posts: 6 Writing Tips for SEO Friendly Content Marketing.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

AUGUST 26, 2011

If you’re writing for your business, how much of yourself should you include? Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. How personal should you be? Au contraire.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

JULY 8, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

AUGUST 17, 2010

Are you finding writing slow and tedious? Is your content marketing and blog writing as creative as possible? My husband, affectionately known as Attila the Honey, decided to write a book about 18 months ago. What can we learn from this for content marketing and blog writing? And publicize. His book blog is here.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

OCTOBER 9, 2011

So when writing a blog post or a web page, keep these key questions in mind. Here’s a final note in my blog post series about writing good content on the Web that gets results. People do business with people, not companies. Write out a few sentences about what differentiates your product/service. Social Proof.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

JUNE 29, 2012

When you do, you’ll know that it’s difficult to be found on the World Wide Web, because there are a lot of people and companies doing what you do. Ensure you or someone you trust writes and publishes using your clients’ keyword phrases at least twice a week. (If Oh, and it helps a lot to have some video.

Business Blogging 100

Business Blogging Marketing Budget Business Keywords 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? What makes your blog writing effective? For that matter, how can anything you write or say actually work to market your business and bring in potential customers? What do you and your company believe? How do you unlock the minds of your readers? Blog this on Blogger.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. I just love this site: SalesBrain , a neuromarketing company. The Brain Science of Online Persuasion.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Here’s what else Joe says in his post: So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche.

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

SEPTEMBER 23, 2010

As you create content for the Web, as you write your blog posts, do you embed trust factors? No matter if you’re a company guy or gal, doing marketing officially or not. Writing Better Content: An Emotional Pathway. Maybe not as well as I could. Are you reminding your readers of why they should believe what you say?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

SEPTEMBER 17, 2014

I’m sure many do enjoy writing just for the sake of writing, but even then, making money from blogging is the icing on the cake. If you do this for companies and brands that you trust, it can genuinely be a help to readers who may be looking for recommendations. Let’s face it, most of us are blogging to make money.

Tips 100

Tips Blogger Small Business Marketing Rules 100

Writing on the Web

JANUARY 16, 2013

Tell your company story – this could even work as a series for your blog. Tell the story of how your company came to be. Patsi’s note: If you want to learn more about writing content for your business blog, be sure to download the free ebook Content Marketing with Blogs. 5 Steps to Quality Business Blog Writing.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

FEBRUARY 7, 2014

In addition, I felt that getting to know the experts will help me refer my clients to trustworthy people when the time comes to market, publicize, print, distribute and use social media for books beyond the writing process. Her company New Shelves Distribution , offers many essential services. She is funny, direct, and honest.

Conference 100

Conference Distribution Social Media Course 100

Writing on the Web

NOVEMBER 11, 2011

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. We think we are rational, logical, and smart human beings. billion in US alone.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) Companies will begin to harness the power of consumer engagement through use of games and gaming dynamics. A lot, apparently.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

DECEMBER 12, 2012

To read what other customers have experienced with you and your company. Knowing how to optimize content for search engines isn’t difficult, but it’s a separate skill from writing content for customers. 6 Writing Tips for SEO Friendly Content Marketing. To learn what distinguishes you from competitors.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? I suggest writing an informal message using the personal pronoun “I.&# Related posts: 5 Steps to Writing a Good Newsletter Bio. Post this to Posterous. Share this on Reddit.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

MAY 11, 2012

Write teaser descriptions: Every time you pin an item, you have the opportunity to write a short description about it that will appear on your board. Because clicks are the currency of Pinterest, it’s crucial you write teaser-type phrases that draw users in but also that you don’t write descriptions that give all the information away.

Tips 100

Tips Copyright Network Marketing Social Networks 100

Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? Magazines (Harvard Business Review, Forbes, Fast Company, Wired) and newspapers. The field of online research methods is new and expanding rapidly.

Research 100

Research Content Wikipedia Marketing Proposals 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

MAY 9, 2011

What you write on your site has to be compelling. He’s courteous and friendly, but he’s demanding because he wants me to grow in value to my company.’”. Writing Web Content: 5 Simple Steps for Results. How do you sell something that people don’t know they want or need? He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JULY 3, 2014

Here are other comments I received: “I just met with the COO at a company where I’ve been coaching. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.”.

Newsletter 100

Newsletter Social Media Media Best Practices 100