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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Word of Mouth Has Gone Digital

Go Beyond SEO

Word of mouth (WoM) has gone digital. From restaurants to law firms, or from pet groomers to industrial cleaning companies, reviews are (or should be) a big part of the marketing strategy for businesses, large or small. Google trusts the power of WoM marketing. In 2022, this kind of feedback crowd-sourcing is ubiquitous.

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Why The Leader in Conversation Intelligence Invested in Employee Advocacy w/ Sandy Pell at Invoca

EveryoneSocial

But it’s not just about buying – how WOM affects hiring is also impressive. As you may have heard, WOM-hiring has, by a huge margin, the highest applicant-to-hire conversion rate: almost half of all hires are via WOM, but those hires constitute only 7% of all applicants; crazy!

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? WHY SHOULD I BE DOING IT? Product and brand recommendations.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. This can occur in person or online, but it’s essentially free marketing by those who’ve had great experiences with your company. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [