Stop Asking B2B Buyers to Take Leaps of Faith with Content
Marketing Interactions
SEPTEMBER 14, 2021
According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” Marketing sends an MQL to sales and the rep starts over as if there’s no relationship established with the company. With all the data we have, this is kind of criminal.
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