Chris Koch
SEPTEMBER 15, 2014
English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). Why Can’t Companies Do This? So the obvious question becomes, why can’t companies cooperate like this? They don’t want three different calls from three different sales areas of your company.
Chris Koch
NOVEMBER 11, 2011
In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. Many of these companies compete with one another. Are the marketers at these companies not doing their jobs? Image via Wikipedia.
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Chris Koch
NOVEMBER 11, 2011
In truth, customers have never listened, except in a few cases of companies with the budget muscle to pound the tagline into customers’ heads over and over again though mass marketing and TV. Many of these companies compete with one another. Are the marketers at these companies not doing their jobs? Image via Wikipedia.
Chris Koch
JANUARY 31, 2014
English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). They are a new way for entertainment companies to market their celebrities and to track them over time without waiting for the book or the movie. Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes.
Chris Koch
MAY 6, 2011
Image via Wikipedia. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence. I see successful marketers getting their companies to set two reference points to measure influence across all their marketing programs: Who we are.
Chris Koch
JULY 28, 2010
Image via Wikipedia. Companies who want to add their voices the blogosphere have a decision to make: Do we allow individual employees to be the dominant force in our efforts, or do we keep the focus on the company by creating group-authored blogs? Some companies have decided to let a thousand flowers bloom—i.e.,
Chris Koch
JUNE 25, 2010
Image via Wikipedia. What if you post a thread on a topic that your company doesn’t want you talking about? What if you wind up looking like an idiot in front of your peers and embarrassing yourself and your company? Two interesting posts this week on how our personalities affect our online behavior.
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