Chris Koch
MARCH 5, 2010
One company’s mobile application is tied to a wiki-based sales enablement website that lets salespeople generate actions and updates and get updated information from the road. Will content appear in the application that needs to be acted upon immediately?
Chris Koch
SEPTEMBER 24, 2010
These words, mostly in the form of brochures, specification sheets, and boilerplate PowerPoint slides, helped salespeople—especially those new to the company—get a conversation going with prospects. Sales enablement used to mean brochures. But then the internet came along. But then social media came along and it really did change everything.
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Chris Koch
NOVEMBER 24, 2009
The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies.
Chris Koch
JUNE 26, 2009
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Wetpaint offers a nice free wiki.
Chris Koch
APRIL 30, 2010
It’s a wiki-based tool where salespeople can go to find and share competitive intelligence. CSC has been building the complex software that runs the processes of big insurance companies for decades—a kind of ERP for insurance. Xerox Global Services (XGS) built a mobile application as part of its internal sales tool called Competipedia.
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