Anything Goes Marketing
AUGUST 26, 2006
How are B2B companies generating leads these days? I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.
Anything Goes Marketing
NOVEMBER 19, 2006
Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Warm them up to the idea of registration with some "meat" from the white paper.
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Anything Goes Marketing
SEPTEMBER 25, 2007
As you can see from the chart , people who are accessing white papers less frequently would prefer not to have to fill out a form. Just give us the damn white paper! She says "If you want your white paper to go viral, you need to loosen the strings early on and get rid of those barriers.
Anything Goes Marketing
DECEMBER 21, 2008
Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Link to a form landing page from your company Twitter account. For example if you have a Twitter post such as "New white paper on how to increase ROI".
Anything Goes Marketing
JULY 18, 2007
I like to read a white paper on actual paper! If you think waaaaay back, there was a time when all newsletters and white papers were sent by mail. Many companies still have this option but most don't. I actually remember those days (hey - it was only a decade ago). Why did we stop doing this?
Anything Goes Marketing
MAY 12, 2007
Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. 72% of users said that a detailed summary of the white paper will encourage registration.
Anything Goes Marketing
APRIL 5, 2009
white paper, webinar, etc.), On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email. in B2B Marketing ”.
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