WebMarketCentral

NOVEMBER 19, 2007

This is a clear win for TechTarget, and a loss for at least some KnowledgeStorm employees (a number of very talented people have already left the company, voluntarily or otherwise). Even TechTarget (reluctantly) concedes that there will likely be current KnowledgeStorm content partners seeking new syndication sources. (I

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

AUGUST 1, 2007

Obviously, this tactic isn't available to start-up companies that haven't built a house list over time, and emailing to a rented list should always be done with great caution. This includes sites like YouTube for video; iTunes for podcasts; and Insight24 for B2B webcasts, video and podcasts. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

JULY 16, 2007

hours) or vendor-produced content (websites, webcasts, white papers, etc. - Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com. hours) than they do with editorial content (2.9

Social Media 20

Social Media Peer-to-peer Media Wiki 20

WebMarketCentral

DECEMBER 6, 2007

hospitals, insurance companies and community banks, all of which buy very differently). Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 30, 2007

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. I've had it drilled into me that "PR is NOT lead gen," but one company that linked terms in its press releases to specific landing pages on its site saw a 12.5% conversion rate. Hmm, may be worth trying.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

AUGUST 10, 2007

Though results are still important, I believe that the "quality" of results is being sacrificed for quantity of numbers that may have some or none of your company's messages. I think we would see less stress, increased knowledge of a clients technology, and deeper relationships with media/bloggers who cover that company.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

JULY 13, 2005

Many companies -- and not just small ones -- make the mistake when looking for Web development talent of focusing on the technology side: "knowledge of HTML, Java, Flash" etc. Virtually every Web hosting company now offers easy-to-use content management tools from entry-level (e.g. is among the absolute requirements in their want ad.

Godaddy 20

Godaddy Webcast Budget Programs Paid Search Agency 20

WebMarketCentral

MAY 26, 2009

It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. It's often advisable to have both an official company Twitter account as well as personal accounts for anyone who tweets on behalf of the organization.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

OCTOBER 8, 2008

Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

SEPTEMBER 11, 2005

His agency assists companies in a variety of industries in all areas of marketing, with particular expertise in PR, events management, integrated marketing and podcasting. 2) Start a marketing firm that was a full service outsourcing asset to midsize companies, those between $20 and $150 million in annual revenues.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20