Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.

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Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011.

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Everything Technology Marketing

MAY 24, 2010

Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Profiling of ideal companies and everything else follows from here. B2B buyers are more sophisticated than ever. With compelling content that is relevant, valuable, and of high quality.

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Everything Technology Marketing

JUNE 18, 2010

As you know, more and more corporate functions are moving to a service and subscription based model where companies aggressively outsource everything that is not core to the business in order to gain advantages related to cost, scalability, and agility. One of the interesting topics that came up was outsourcing. What do you see happening?

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