HG Data

NOVEMBER 15, 2023

Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI There’s no doubt that 2023 was a breakout year for generative AI.

Paid Search Agency 62

Paid Search Agency Companies Viral Marketing Generation 62

Marketing Insider Group

JUNE 2, 2016

By Jennifer Johnson, Marketing Manager at Alexa Content marketing is no longer the new kid in town: Not only do 3 out of 4 marketers prioritize an inbound approach regardless of their size or budget, but companies plan to allocate nearly a third of their total marketing budget to content marketing this year. The good news […].

Viral Marketing 100

Viral Marketing Allocation Marketing Budget Creation Planning 100

Marketing Insider Group

MARCH 21, 2023

How Videos Go Viral By Kevin Allocca Video Source: TED With TikTok as today’s most popular social media app, everyone wants their video content to go viral. 8 Lessons for Building A Company People Enjoy Working For By Patty McChord Video Source: TED Patty McChord has had her hand in product culture creation for the past 14 years.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

MARCH 10, 2016

Big companies can enable users to design their own shoes using WeChat and a smartphone, use Augmented Reality to find their Ikea dream home in their actual home, and send users back […]. The post Elements Of A Viral Marketing Campaign appeared first on Marketing Insider Group.

Viral Marketing 100

Viral Marketing Campaigns Internet Marketing Paid Search Agency 100

Convince & Convert

DECEMBER 11, 2012

Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. This is quite common. Clients like the. Click to read more »

Viral Marketing 165

Viral Marketing Video Marketing Rules Promotion 165

Content Marketing Institute

NOVEMBER 20, 2020

Continue reading → The post Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap] appeared first on Content Marketing Institute. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.

Viral Marketing 109

Viral Marketing Content Marketing Content Paid Search Agency 109

Heinz Marketing

OCTOBER 5, 2019

Making sure the company is aligned around the right objectives is crucial for it’s success. The Value in Going Viral (And Five Steps to Improve Your Odds). Even if you have an A-list celebrity re-tweeting you, you’ve still got to have the right message at the right time if you want to go viral. Thanks for your thoughts, Chad S.

Viral Marketing 65

Viral Marketing B2B Sales Cycle Lead Gen 65

6sense

OCTOBER 7, 2021

Mark Settle, Seven-time CIO and Author, and Viral Bajaria, Co-Founder and CTO, 6sense, talk about what’s going on in the startup scene, the different facets of digital transformation, mistakes to avoid when scaling your company, and much more. ———. “At This podcast is brought to you by Asana. 6sense.com.

Digital Transformation 62

Digital Transformation Viral Marketing Startups Organic Leads 62

Marketing Insider Group

AUGUST 1, 2023

For B2B companies, the Conversion Rate is key. Brand Awareness You already know how important Brand Awareness is, especially for B2B companies. For B2B companies, it could also mean focusing on long-tail keywords that are less competitive but highly relevant to your audience. Measuring Virality Rate is pretty straightforward.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

Confessions of a B2B Marketer

APRIL 28, 2021

Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building This Organic LinkedIn Page Strategy Is Crushing with Mikhail Myzgin of Slice Fame.so hit 200k MRR?

Viral Marketing 52

Viral Marketing Outreach B2B Sales Linkedin 52

Hubspot

JULY 28, 2017

These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral. What other viral marketing videos have you enjoyed? Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention. Dove Evolution - Dove 7.

Viral Marketing 78

Viral Marketing Video Marketing Examples Mobile Marketing 78

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

Heinz Marketing

OCTOBER 6, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. The Elusive Art of Going Viral on Twitter. A fun read on some tips for going viral on twitter. Making your number might depend on it. Great insight, Ralph Vetsch.

Viral Marketing 58

Viral Marketing Twitter Conversion B2B Thought Leadership 58

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Walker Sands

OCTOBER 23, 2019

According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Contently

SEPTEMBER 20, 2018

Suddenly, every marketer wanted to “go viral,” although none of them wanted to spend more then $5,000 to do it. Marketers also came to believe that content marketing was way easier for the “exciting” B2C brands compared to the “boring” B2B companies. But that moment also had some side effects.

Paid Search Agency 132

Paid Search Agency B2B Marketing Video Marketing Content Marketing 132

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. They honed in on their USP of creating & working differently as a Gen Z company.

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

6sense

DECEMBER 10, 2021

Significant platform expansion, increased charitable giving, and new marquee customers underscore year of growth for the company. 6sense , the leading Account Engagement Platform , announced that it set company records in 2020 for customer, employee, and annual revenue growth. No Cold Calls.,

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Contently

NOVEMBER 2, 2018

Now, most companies want to be like Red Bull. But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. A company starting a content project from scratch. Five years ago, a lot of companies were just creating content without a plan.

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. Keeping this in view, here are 9 calculators that every SaaS company can build: 1. Something humorous enough can go viral in no time.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Content Standard

AUGUST 2, 2017

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

Viral Marketing 52

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 52

Contently

SEPTEMBER 22, 2016

The blog has hundreds of thousands of devoted readers, its stories regularly go viral on Reddit and in the press, and coverage of it ultimately ties back to the GE brand. Going viral is tough to predict, but GE’s success isn’t by accident. The also story went viral on Reddit, reaching the third spot on the homepage.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Buffer

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Get it right, and the growth will propel itself, especially if a few Start Pages go viral. Not all growth loops need to go viral though. Small business growth to be precise.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. At some agencies, rejected ideas get scrapped and disappear for good.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Contently

JANUARY 20, 2023

The song quickly went viral and received over 17 million views in the first year. It also encouraged companies to be proactive in handling customer complaints. It also served as a reminder for other companies to take customer complaints seriously and to respond promptly and effectively.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Dunkin’ Dunkin’ is a great example of a company stepping outside the box for brand partnerships. Their brand collaboration with e.l.f

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

HG Data

APRIL 2, 2024

Download the GenAI Readiness Report: The Most AI-Mature Companies in 2024 As our recent AI market report highlighted, 2023 was the breakout year for Artificial Intelligence. Within a year of ChatGPT going viral, AI went from a water-cooler topic of tech employees to a focus of global business leaders.

Marketing Report 52

Marketing Report Trends Generation Viral Marketing 52

The Lead Agency

APRIL 14, 2024

Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? Don’t upload anything that shouldn’t be shared outside of your company. Trend 8: Virality Kicks Up Through Automation We all want to go viral.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

MAY 29, 2017

Among other things, this month's roundup features an accidentally viral print ad, an unusual Tinder profile, and a pop-up travel agency that uses custom scents to encourage spur-of-the-moment excursions. Chris Wall , Ogilvy's late vice chairman who passed away earlier this month, was notably one of the writers on the viral campaign.

Viral Marketing 73

Viral Marketing Paid Search Agency Ads Advertising Agencies 73

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. They honed in on their USP of creating & working differently as a Gen Z company.

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78