Industrial Marketer

JULY 26, 2022

Marketing with video is increasingly important to manufacturers and other industrial companies. Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text.

Paid Search Agency 93

Paid Search Agency Video Marketing Companies Marketing & Strategy 93

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. . Quick Takeaways.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Vidyard

DECEMBER 13, 2019

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company?

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Martech

JANUARY 4, 2022

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels, including social media and CTV. Why we care. Read next: 2022 Predictions: CTV and cross-channel advertising.

Paid Search Agency 104

Paid Search Agency Classified Ads Video Marketing Ads 104

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products. Configuring a video library for a better customer experience. Providing a table of contents.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. While videos only appear for specific keywords, they take up significant space on the SERPs when they do. For most videos, especially YouTube, Google will display a thumbnail.

SERP 278

SERP Paid Search Agency Features Companies 278

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Developers can modify and use it as long as they agree not to compete with the company for two years after purchase. They couldn’t use video action campaigns anymore so they focused more on reach.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. eBooks and Downloadable Written Material.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Performance videos are customizable.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Salesforce Marketing Cloud

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” I did what any millennial would do. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. James took the time to answer a few questions I had about how to showcase your organization’s culture through video, as well as other thoughts on employer branding during a pandemic.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Circle Studio

MAY 2, 2019

You’ve worked at your company for years. You help make all the decisions, people look up to you, and you’re about to star in a video on your company’s website, social media channels or maybe even on TV. Know your subject matter and be prepared to be the expert once the lights go up, especially if the video is unscripted.

Video Marketing 128

Video Marketing Paid Search Agency Companies Best Practices 128

Biznology

JANUARY 4, 2021

The most influential tool for sales success in 2020 was video conferencing. In the same article, a spokesman for Zoom assures us that video is 34X as effective! Anyway, we can all agree that video is effective. Obviously, video is a great type of content to share, and it’s easy to share short videos on a schedule.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Martech

SEPTEMBER 28, 2023

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users on mobile, tablets and desktops — will now be able to add CTV as an option. Dig deeper: Roku partners with Shopify to allow purchases direct from TV Spotify video experiences.

Paid Search Agency 112

Paid Search Agency Ads Video Marketing Advertising Agencies 112

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Square 2 Marketing

MARCH 24, 2022

, my answer is always the same: video, video and more video. Especially for B2B companies looking to generate leads or build demand for their products or services, video is hands down the best way to tell your story, scale your content marketing and drive more leads. Again, my answer is, "It has never been easier."

Paid Search Agency 52

Paid Search Agency Video Marketing B2B Marketing Companies 52

Oktopost

MARCH 16, 2023

Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Renowned for changing the way B2B videos are being made, David unravels the radically transparent truths behind B2B video marketing.

Video Marketing 125

Video Marketing B2B Marketing & Strategy Transparency 125

Contently

SEPTEMBER 20, 2018

Marketers also came to believe that content marketing was way easier for the “exciting” B2C brands compared to the “boring” B2B companies. The post Video: Why B2B Companies Have a Content Marketing Advantage appeared first on Contently. Nothing could be further from the truth.

Paid Search Agency 132

Paid Search Agency B2B Marketing Video Marketing Content Marketing 132

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

The Mx Group

DECEMBER 12, 2023

These 16 video stats will make a clear case for getting your company, products, employees and customers in front of the camera to support marketing efforts.

Stats 116

Stats Video Marketing Paid Search Agency B2B 116

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. This video content was synthetically generated.” Why we care. Yesterday, as the Iowa caucuses kicked off the U.S.

Marketing AI 94

Marketing AI Paid Search Agency Companies Amazon 94

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

BOP Design

JULY 13, 2021

But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well. Post It to Your B2B Website.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

NOVEMBER 5, 2019

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. That’s where video comes in. What is a Culture Video? What is a Culture Video?

Paid Social Agency 73

Paid Social Agency Video Marketing Paid Search Agency Companies 73

Vidyard

NOVEMBER 5, 2019

That wacky video with the cows in the airport. That holiday video about the animated cat. That swift video journey through a company’s storied history. They’re all company culture videos. That’s where video comes in. What is a Culture Video? What is a Culture Video?

Paid Social Agency 65

Paid Social Agency Video Marketing Paid Search Agency Companies 65