Everything Technology Marketing

OCTOBER 10, 2010

The biggest segmentation error that people make is to start with the "who" or "what" and segmenting the market using criteria such as industry verticals, company size or geography and other dimensions because this data is easy to gather. A better segmentation strategy is to start with why companies purchase a solution.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

DECEMBER 11, 2013

Second, an outside analyst will provide context through knowledge of related industry verticals — as well as third-party objectivity. With these two figures in partnership, you’re prepared to move to the next step.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. What constitutes initial success in this vertical (initial number of adopters, rate of adoption of first buyers)? What constitutes longer-term success in this vertical (market share, share of wallet, number of customers, revenue)?

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JANUARY 1, 2011

2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011. 7 - Focus on customer retention Customer retention has provided the much needed revenue stream that enabled many companies to survive the recession as new customer wins dried up.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100