Webbiquity

SEPTEMBER 22, 2020

.” At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year. Just 14% of companies say they were “fully prepared for the effects of the public health crisis” when it hit–and that 14% figure may be optimistic. The virus caught most enterprises off guard.

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

OCTOBER 5, 2021

61% of companies expect higher revenue in the coming year. The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. ” But that is potentially good news for vendors that are able to deliver and keep price increases in check. Among companies based in the U.S.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. trips per month (compared to 1.7

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Webbiquity

SEPTEMBER 28, 2020

Many business owners mistakenly believe that PCI does not apply to small companies. You should not employ vendor-supplier defaults for safety parameters, such as system passwords. You must ensure that this scan is completed with a PCI SSC Approved Scanning Vendor. This is definitely not the case. What is cardholder data?

FAQ 253

FAQ Enterprise Management Marketing Management Business 253

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Advertising Approach B2B and B2C companies take different approaches to advertising.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Asked if it’s appropriate for B2B vendors to be marketing their products and services right now, a whopping 81% of buyers acknowledge that business has to go on—they just want marketers to be more sensitive. Find Your Buyers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

AUGUST 6, 2019

Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

JUNE 23, 2020

At its best, development outsourcing helps companies save money, complete projects faster, manage large one-off projects more effectively, and get access to hard-to-find talent. But only 61% of companies say they are “absolutely” or even “somewhat” satisfied with their outsourcing initiatives. The Company.

Work Management 167

Work Management Marketing Management Marketing AI Burn Rate 167

Webbiquity

NOVEMBER 8, 2022

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. Uncertainty.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Not just why your products or services are awesome, but what sets your company apart from competitors. No one cares much about it’s “life story.”

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. Guest post by Eleanor Hecks. Image credit: Amjith S on Unsplash.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites. Increase in the Millennial Audience.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Engineers view Google as the most valuable content resource, followed by vendor websites. Marketing technology (martech) is advancing quickly.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JUNE 20, 2017

Although new tools and technologies have made ABM easier than ever, there is one major obstacle that prevents many companies from achieving ABM success—bad data. In fact, according to SiriusDecisions , 60% of companies have unreliable data–meaning only four out of ten companies can execute an effective ABM campaign.

Account Based Marketing 229

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 229

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Trigger events may happen in a variety of contexts, including at the executive, departmental, and even personal level within a company. These attributes are not the same as triggers.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

MARCH 17, 2020

In complex-product B2B sales, however, a company can thrive with just a handful of high-value customers, meaning two things: first, it can’t afford churn, and second, it can’t get away with automating personalization. The personalization needs to be deep and meaningful to demonstrate the level of professional commitment.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Lack of Lead Segmentation.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

MARCH 30, 2021

When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. The Dufresne Group, a home furnishings company, discovered this when they deployed live chat to not only service customer queries but also sell products to them.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

JULY 21, 2020

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Engage with prospects online and connect warm leads to a sales rep in a live chat.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

AUGUST 4, 2020

If you’ve got a rock star influencer inside your company, great! Produce webinars, webcasts, or virtual events for sales, marketing, training, or internal company meetings. However, the vendor is addressing these, pricing is attractive, and a 30-day free trial mitigates risk. A third important element is your presenters.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

JUNE 26, 2018

To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers. These organizers often offer vendors (like you) the opportunity to be part of their coordinated social media efforts. Failure to Incorporate Social Media.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

MAY 4, 2020

The company keeps the process simple so that almost anyone can use their system. Each of these vendors provide email marketing software with different features, capabilities, and pricing. Explore these options to determine which best meets your needs, based on your company size, sales volume, and marketing strategy.

Marketing Automation Services 284

Marketing Automation Services Email Marketing Marketing Management Tools 284

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The company maintains offices in major cities around the globe, including St. Here are some of the noteworthy providers.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

NOVEMBER 19, 2019

You want to be the expert your company or clients turn to. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. It’s clear from my analytics that this blog has the smartest readers on the planet.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Webbiquity

MAY 30, 2018

Your employee will need to speak to potential clients, current customers, and industry influencers, as well as collaborate with other internal company teams. For a role that revolves around communication with clients and vendors, negotiation is a vital and often undervalued skill. A creative mindset. Negotiation techniques.

Marketing Management 229

Marketing Management Budget Programs Public Relations Marketing & Strategy 229

Webbiquity

FEBRUARY 1, 2018

Moreover, organizers greatly appreciate vendors and exhibitors that take the initiative to host these types of functions during these gatherings. Electing to be a trade show sponsor not only provides your company more visibility, it can also enhance your brand image.

Trade Show 186

Trade Show Contingency Planning Conference Vendors 186

Webbiquity

JUNE 27, 2017

In a post titled What Your First 100 Hires Will Look Like , Jason Lemkin succinctly lays out a structure for growing a SaaS company from one to 100 employees. With a bit of tweaking, his model can apply to any B2B product company, whether software or manufacturing. ERP or business intelligence platforms).

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

JULY 19, 2018

The best practice is to be deliberate about selecting trade shows to attend, researching what type of companies, competitors, and media will be at each event. Similarly, make certain that you will be updated on who the other vendors will be at a particular trade show. You should have your printed materials in hand by this point.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

FEBRUARY 20, 2020

For B2B vendors, video outreach offers similar personalization to calls or emails, and certainly much more that brochures or other methods used to reach faraway clients. He delivered equally stellar results for EMC, Aetna and West Corporation before becoming CEO of a technology company in need of innovation. Sean founded vidREACH.io

Work Management 311

Work Management Video Marketing Marketing & Strategy Marketing Strategy 311

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. eMarketer ). Heidi Cohen ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. It not only has to be good, it also has to solve a problem for readers—and serve the needs of your company. But a few stood out as…unexpected.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

Webbiquity

DECEMBER 4, 2018

Prospects love this, as research reveals that 87 percent of buyers select a vendor who provided them with relevant pieces of content at each stage of the buying process. This helps to position your company as an authority and an empathetic consultant. This helps to build trust as customers value organizations that share information.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100