Smashmouth Marketing

JULY 24, 2019

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. A company has choices.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

SEPTEMBER 25, 2019

We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). Question 1 - What percentage of the introductory meetings you take with new vendors or partners today are done Face-to-Face vs Con-call/Web-meeting? It has become pervasive, and respected, to do business this way.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). Question 1 - What percentage of the introductory meetings you take with new vendors or partners today are done Face-to-Face vs Con-call/Web-meeting? It has become pervasive, and respected, to do business this way.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. We just don't have the time to waste managing anything but."

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

In this example, with b2b appointment setting and pay-for-performance vendors, it is a very straight forward study as the costs per appointment are fairly standard and as SiriusDecisions and IDC have discussed, the rates of production and conversion are uniform over time. The percentages used for calculation were: Quantity Vendor.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 17, 2009

Our poll, targeted C and VP level respondents at companies larger than 200 employees: If your company wants to understand a new vendor's offering, do you meet with them yourself or delegate down (Dir/Mgr)? Final side note: Male respondents were 30% more likely to meet with a vendor than female respondents.

Stats 100

Stats B2B Vendors B2B Sales 100

Smashmouth Marketing

MAY 18, 2009

She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. My initial thoughts are that in a pay-for-performance model where the vendor is being compensated for leads delivered, appointments completed or sales closed, there might be more acceptance of an outsourced approach.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 5, 2009

She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. My initial thoughts are that in a pay-for-performance model where the vendor is being compensated for leads delivered, appointments completed or sales closed, there might be more acceptance of an outsourced approach.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

AUGUST 12, 2009

Our poll, targeted 500 C and VP level respondents at companies larger than 200 employees: If your company wants to understand a new vendor's offering, do you meet with them yourself or delegate down (Dir/Mgr)? Executive Summary : 1/3 of C/VP level executives refer new vendors to Dir/Mgr for intro meetings.

Stats 100

Stats B2B Vendors Opinions 100

Smashmouth Marketing

MARCH 1, 2010

Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. I back-tracked the source and found a company specializing in appointments for janitorial services, credit repair and life insurance brokers. My week is comprised of 5-8 appointments per day.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

NOVEMBER 22, 2009

Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. I back-tracked the source and found a company specializing in appointments for janitorial services, credit repair and life insurance brokers. My week is comprised of 5-8 appointments per day.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

MARCH 29, 2010

In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company. Prospects communicate with vendors differently. Inside sales seems to be like that, growth and replenishment. We have to have our reps deliver. Times have changed here too.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

JANUARY 31, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers, you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. The best marketing service providers, however, rarely suffer this pain.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

JANUARY 15, 2009

Marketing vendors (agencies, PR firms, consultants, list brokers - you name it) have for decades, and occasionally still today, been treated by some with disdain - a necessary evil. Many companies simply try to extract their pound of flesh with every contract. The best marketing service providers, however, rarely suffer this pain.

Work Management 100

Work Management Demand Generation Agencies Marketing Management List Brokers 100

Smashmouth Marketing

AUGUST 18, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource). Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Frankly, I wouldn't waste a nickel on those other companies that have been around for a decade or longer (D&B, Hoovers, even OneSource). Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MARCH 27, 2009

We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). Question 1 - What percentage of the introductory meetings you take with new vendors or partners today are done Face-to-Face vs Con-call/Web-meeting? It has become pervasive, and respected, to do business this way.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

We used this team to target a pool of 600 companies (200 F1000, 200 $100M-$1B in revenue, 200 $50M-$100M in revenue). 32% Definitely 17% Somewhat 51% Not really Question 5 - What does your company do when they need to initiate an introductory meeting with a prospect or partner?

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

AUGUST 10, 2009

It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. As opposed to the obligatory comment from the company, I asked if I could speak with a power user. The product is so rich in features that this article alone will not do it justice.

Marketing Automation Services 100

Marketing Automation Services Product Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 10, 2009

It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. As opposed to the obligatory comment from the company, I asked if I could speak with a power user. The product is so rich in features that this article alone will not do it justice.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 12, 2009

It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. As opposed to the obligatory comment from the company, I asked if I could speak with a power user. The product is so rich in features that this article alone will not do it justice.

Sales Genius 100

Sales Genius Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Our first is with Emily Salus of CollabNet, a company that sells application lifecycle management software for distributed development teams. Although there are lots of vendors out there that do automated lead scoring, what can you share with the folks that can't afford the enterprise-level solutions?

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Our first is with Emily Salus of CollabNet, a company that sells application lifecycle management software for distributed development teams. Although there are lots of vendors out there that do automated lead scoring, what can you share with the folks that can't afford the enterprise-level solutions?

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 2, 2009

Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 Do you think that single nuance between vendors is "sales 2.0"? Mike: If you were having lunch with the VP of Marketing and the VP of Sales from a high level b2b company, what three bullets would you share with them that are 2.0

Conference 100

Conference B2B Sales Cold Calling B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 2, 2009

Conference back in SFO a couple years ago, I was totally impressed with the fact that his company, Sales 2.0 Do you think that single nuance between vendors is "sales 2.0?" Mike: If you were having lunch with the VP of Marketing and the VP of Sales from a high level b2b company, what three bullets would you share with them that are 2.0

Conference 100

Conference Cold Calling B2B Sales Advertising Mediums 100