A Lack of Customer Advocacy Could Make B2B Buyers Walk Away
Marketing Interactions
APRIL 21, 2017
What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. The vendor] was willing to put skin in the game.
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