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Leveraging User-Generated Content in Your Curation Strategy

ClearVoice

Want to use content created by users (UGC) in your curation strategy? Understanding User-Generated Content Chances are, you already have a lot of UCG content available to you; it’s just a matter of finding it. That way, there is live content out there when users search for it.

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10 Ways to Increase Traffic With User-Generated Content

Scoop.it

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” We’re behind the scenes, a B2B company; we don’t directly serve their customers.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. It also encouraged companies to be proactive in handling customer complaints. UGC leverages the voices and experiences of real people to promote your brand.

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9 Award-Winning Customer Advocacy Success Stories

In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content.

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4 User-Generated Content Ideas (and Tools To Check If They Work)

Content Marketing Institute

Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute. Luckily, your brand doesn’t have to create everything from scratch.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.