Why You Need to Revisit B2B Buyer Personas and ICPs
Marketing Interactions
SEPTEMBER 26, 2022
The shifts can be subtle, such as: Buyers you used to engage on Twitter are now on TikTok. Also, ask them what they found most valuable in their interactions with your company during the process—from the content they viewed to their conversations with your sales reps. All of these are causes for re-evaluation.
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