Anything Goes Marketing

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Why I Use Twitter

Anything Goes Marketing

While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. I'll start off with why I use Twitter and write a follow up post on my strategies for managing it. I hope that you find this useful. Why do I Twit? I'm in the loop.

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Obama beats McCain. on Twitter

Anything Goes Marketing

Are you having a tough time convincing your boss your company needs to get on Twitter ? I checked out a site called Tweetvolume that tracks the number of times a term(s) is mentioned on Twitter and presents it in a bar chart. That should be all you need to get your company's "Twitter on". social networks.

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? If you have a corporate Twitter account and someone sends you a message, you better respond and quickly.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. Many of these may not be worth it to you and your company but they’re good to keep in mind. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level.

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10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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Is your Company Being Blogged About?

Anything Goes Marketing

Last week I mentioned how you can track your company's brand on twitter. This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. How is your company being represented when compared to your competitors. The tools is called www.trendpedia.com.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.