Remove trust

Writing on the Web

article thumbnail

The B2B Manifesto: Trust Building Comes First

Writing on the Web

How good is your “trust-building?&# Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. I don’t think enough of you do a good job of trust building. But hardly anybody talks about trust building.

article thumbnail

Business Newsletters: Is Your Newsletter Still Relevant?

Writing on the Web

When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ He told me that the employees (the ones I coach) forward him my newsletter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

As I shared in my last post, your newsletter should build trust and confidence with your readers. It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.”.

article thumbnail

How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. To use myself as an example, I’ve created a range of assets for readers to get to know, like and trust me. Some valuable information worth paying for, even if it’s only a few dollars. What do you think?

Paper 100
article thumbnail

Client Testimonials: Readers Know When They’re Phony

Writing on the Web

Nothing can backfire and destroy trust and credibility more quickly than phony testimonials. He was afraid that the client’s comments were not genuine because they were not about his new company, products and services. Build trust by being trustworthy. I get asked about this by some of my consulting clients.

Ethics 100
article thumbnail

E-Newsletter Review: Is There Something Wrong?

Writing on the Web

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? A monthly newsletter isn’t designed to sell something directly, but to build trust and confidence in the professional. Could it be I don’t know how to sell myself with my newsletter?

article thumbnail

Better Blogging: Messages that Inspire Desire…

Writing on the Web

My company needs to build credibility and trust. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. What alternative solutions are there, and how does your product/service/company handle things differently or better? What’s your message? How can you inspire desire?

Sample 100