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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

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How to boost marketing engagement with behavioral science triggers

Martech

The great news for marketers is these automatic responses can be prompted or triggered. This company uses independent financial advisors to sell their funds. Over the course of a year, the company tried to re-engage those financial advisors with little luck. The company beat its control by 459% — measured in direct sales.

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29 Types of Trigger Events and How to Track Them

Hubspot

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Marketing Automation And Trigger Words

Stevens & Tate

For example, the use of marketing automation and trigger words can help to improve the impact of your content. Deliver Content Based On Trigger Events. For instance, if someone finalizes a purchase online, that action can trigger an automated welcome email to be sent to that customer immediately. How To Use Trigger Words.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. This data includes industry, company size, location, revenue, and organizational structure. What is Firmographic Data? What is Buyer Intent Data?

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Can Marketing Content Trigger a B2B Buying Process?

B2B Marketing Directions

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service, but rather what their potential buyers are already using or doing. The Trigger Imperative Astute marketers have long recognized that some kind of "trigger" is usually required to ignite a B2B buying process.