B2B Marketing Traction

AUGUST 15, 2011

The wall on your Facebook company page offers a lot of opportunity. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Photos – upload company photos. You do keep an online album of company photos, don’t you?

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

JULY 16, 2014

I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. So when a B2B company comes to me saying, “We need SEO! That’s a toolbox that doesn’t contain the most effective tools and isn’t competitive.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2014

Mature with larger companies acquiring smaller businesses? Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? Here are some of the ways a competitive analysis can help your B2B marketing. Identify what kind of marketplace your business competes in.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 3, 2012

Stop running those ads/attending trade shows just because you always have. Start creating great content , including a company blog and videos. Stop pay-per-click ads – your money could be better used elsewhere. Stop paying for SEO (search engine optimization). Spend it on content. What Marketing Things to Start Doing.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

MAY 23, 2013

Social media can help tech companies cross that chasm. There is also email, online press releases, articles in trade journals, speaking and more. And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MAY 20, 2010

According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. When I analyze B2B marketing results, I look at several stats. But it’s not enough on its own.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture. If it’s still working, keep executing.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

JUNE 4, 2015

Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. Be careful not to focus on a competitor’s wrongdoing, but instead make a statement about your company’s values and policies that rise above others’ wrongs. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 22, 2009

A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Trade Show Resources. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

APRIL 16, 2012

Can you read the company name or other words on the logo? Imprinted on giveaways for trade shows? Some companies are crowdsourcing logos and other designs through social media. Your company. Last but not least, does your new logo reflect your company? Yes, there is a good chance your logo will be faxed.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

APRIL 28, 2014

B2B companies are getting traction on social media. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JULY 19, 2013

The name of the company was based on a nickname owner Johnny Earle was given by some coworkers years ago. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever. Johnny Cupcakes sells apparel and accessories (we’re talking t-shirts, people!). When he started his retail store, he decided to have fun with it.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

MARCH 13, 2015

An understanding of your company and industry. They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. Since 1997 we’ve worked with hundreds of companies to reduce marketing waste and increase results. Marketing is not a cookie cutter operation.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. The two stand-outs were not necessarily the biggest companies. The other companies whose social media I reviewed had “OK” presences online. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JUNE 19, 2012

At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market. This morning each member of our group shared stories about the first technology company they worked with. Can you help me?” ” By the way, the answer is Yes!).

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

DECEMBER 9, 2014

Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 3, 2014

Create your Google+ Company Page. Your strategic plan allows you to message and brand consistently, integrated across all platforms, including offline/traditional platforms like trade shows, direct mail and print as well as online/social media platforms such as your website, email marketing, LinkedIn company page and others.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 13, 2015

I think that this is because eNewsletters have existed for so long, backed by email utility companies that have trained marketers on how to use them and measure results. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room. But think about it.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

AUGUST 8, 2011

” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Here are the options: Full disclosure: name, title, company and location.

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

JULY 1, 2015

At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system. If your company is a leader in your industry or region, tell your story about your history and timeline.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

APRIL 14, 2011

I got phone calls from two recruiters, one looking for an Interim CMO for a B2B company and another looking to hire a full-time CMO. They were going to exhibit their software product at a trade show in three weeks. Neither opportunity was a fit for me, but I was encouraged. Could I help them? Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

JUNE 7, 2010

Last week I participated in a fantastic webinar hosted by Sustainable Industries and featuring Brand Strategist Susan Bierzychudek of Green Ideals and Scott James of Fair Trade Sports. There are over four hundred green seals alone – see the LOHAS Journal article, Proliferation of 400+ Green Seals Detracts from Message ).

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

Last week I participated in a fantastic webinar hosted by Sustainable Industries and featuring Brand Strategist Susan Bierzychudek of Green Ideals and Scott James of Fair Trade Sports. There are over four hundred green seals alone – see the LOHAS Journal article, Proliferation of 400+ Green Seals Detracts from Message ).

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Next I add a column for who will do the work, either an employee of the company or an outsource vendor. Categories include print, web site, social networking, trade shows, etc.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. We provide outsource marketing services for growing companies. analytics is more critical than ever. Then they can outsource or delegate the rest.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JUNE 17, 2014

Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. There are some great deals in web hosting, now that that industry has consolidated into a few big companies that rely on volume.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 16, 2012

Don’t include your past, present and future including who you were, who you want to be, your product or company’s entire history, every product detail or specification, where you got your degrees, what awards you’ve received, what associations you belong to, where you were born, etc. Been there done that!

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100