Chris Koch

AUGUST 5, 2011

I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. There are just too many people passing through those turnstiles not to put up a sign somewhere.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

APRIL 16, 2010

In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” Marketing as a percentage of revenue for technology services companies is at an all-time low—less than 1%. But one finding sticks out. Marketing owns social media management.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

NOVEMBER 12, 2010

Every company needs a guard dog or two to be around in case of a PR disaster. PR works to identify people in the organization who would be good representatives of the company, its value, and its offerings. to prepare them to be public representatives of the company. I’m not saying we fire all PR people. Visibility.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JANUARY 15, 2010

At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

NOVEMBER 13, 2009

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. But social media is a vast public platform where eventually the conversation is going to get around to our companies—if it hasn’t already. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. But social media is a vast public platform where eventually the conversation is going to get around to our companies—if it hasn’t already. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

MARCH 12, 2010

The theory is that every company competes in three disciplines: Customer intimacy. These are companies that go out of their way to build close customer relationships. Customers rely on these companies to deliver reliability and quality at a low price. Operational excellence. Product leadership.

Social Media 100

Social Media Media Thought Leadership Work Management 100