22 Potential Touchpoints for Your Next ABM Sales Play
The Point
AUGUST 29, 2017
What is the level of prior engagement (cold, warm, hot) and how aware is the audience of our brand, company, solution? Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Send company swag (e.g.
Let's personalize your content