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22 Potential Touchpoints for Your Next ABM Sales Play

The Point

What is the level of prior engagement (cold, warm, hot) and how aware is the audience of our brand, company, solution? Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Send company swag (e.g.

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B2B Attribution – Making Sense of Touchpoints

Engagio

The modern marketer should be able to tell you what companies are on their website, what content visitors engaged with, and when activity occurred with ease. The post B2B Attribution – Making Sense of Touchpoints appeared first on Account-Based Marketing – Demandbase.

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SaaS companies embrace digital customer success

Martech

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The post SaaS companies embrace digital customer success appeared first on MarTech. Digital customer success. Get MarTech! In your inbox.

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Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status. He never hears from that company again; and even though he had interest, the person working the lead didn’t invest the number of touches required to earn a conversation and win his business. Case-in-Point.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date.

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Ecommerce Omnichannel Applications: Improving Conversion with Touchpoints

Digilant

Ecommerce companies have yet to report sales for the final quarter of this year, but as the holiday shopping falls in these last months of 2020, the dominance of eCommerce sales has yet to reach its maximum impact. . In conjunction with the conversations about increasing eCommerce sales has been the importance of touchpoints.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

16 static touchpoints and ongoing campaigns to use in your customer journey to drive customer success and satisfaction. 25 real examples of how companies have used these techniques to drive renewals, upsells, and cross-sells. Tips on finding technology to scale your customer engagement and advocacy strategy.