Anything Goes Marketing

NOVEMBER 11, 2007

I have a great email marketing tip for everyone this week based on a real email campaign. The lesson from this campaign is that the time needed to set up the personalization features is worth it if you believe that the email recipients will respond better to emails sent from specific people who they know within your company.

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Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

SEPTEMBER 6, 2006

Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist. I know that I have a few posts on search tips that I plan to amalgamate these to one post and perhaps create a top 10 list on blog SEO tips that have worked for me (some day, some day).

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Anything Goes Marketing

SEPTEMBER 25, 2007

For starters, we could have added a second paragraph with a link that says: Interested in learning more about xxxxx (your company's specialty)? They'll be more inclined to do this because: Their friend recommended your company to them They just read an interesting white paper that their friend sent them and want to learn more.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

FEBRUARY 25, 2007

You can test a longer vs. shorter subject line, test using your company name, add personalization, etc. It's the subject line that will along with the "from address" that will determine if your email get opened.

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Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. In today’s economy, many companies are limiting travel in order to save a few bucks. Twitter tip: Keep your network updated as to where you are. Beautiful city! Now to get down to work.

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Anything Goes Marketing

JANUARY 21, 2009

The last tip I can give Shoppers is that you need to test your email campaigns and ensure that all images are clickable. Companies will waste precious marketing dollars if simple email best practices are not followed. Companies will waste precious marketing dollars if simple email best practices are not followed.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

NOVEMBER 19, 2006

If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. His big tip is that you should consider providing a large chunk of the white paper for free before you ask for a web visitor to register for it. People are scared when they see it.

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Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

MAY 3, 2007

This tip will help to ensure that those that registered will actually show up. As an added tip, why not engage registrants before the webinar by giving them a quick call and asking them what they expect from the webinar or have an automated telephone reminder? How do you increase actual webinar attendance?

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Webcast Webinar Metrics Verticals Tagging 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. I hope these tips help you and if you have implemented something like this, please let me know!

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Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

FEBRUARY 1, 2009

I do have some other posts that I'm working on that get more into tips and tricks so stay tuned. One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. This may mean answering a question, providing tips and tricks I find or responding to a customer concern.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

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RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MARCH 11, 2007

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. I've found a few email tools and resources that you may find useful.

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Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

APRIL 10, 2006

For example, if it's a company site, give us a small blurb (1 liner) about your company. If you need more info, check out Neilsen's home page tips C. Perhaps if you invest some time in the site, you can infer that it's some sort of portal but you shouldn't have to!

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Tagging SEO Tips Design 100

Anything Goes Marketing

MAY 12, 2007

In addition, you may need to use data from third party sources (such as D&B) to verify how qualified a company is rather then relying on what the web visitor provided. I hope these tips serve you well and good luck in your lead generation campaigns! PS - please let me know if you have any examples that you would like to share.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. If anyone from your company or your customers are speaking on behalf of your company ensure that you film them and add them to the resource area of your website. Reuse (and abuse) your whole company.

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Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

FEBRUARY 12, 2007

They have experts like NASCAR driver Tony Stewart who provides traffic tips like " The Left Lane is For Passing ". Any company can make a blog like this. Hey Nike - I would love to see Tiger Woods provide a monthly golf tip or post an experience from a hole that gave him a bit of trouble and what he did to persevere.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

APRIL 5, 2009

For more tips on improving your webinar campaigns see Paul Teshima’s excellent post Four Practices to Increase Webinar Effectiveness. Trial tips. For new customers that have purchased your product or service, enter them into an email campaign that introduces them to your product as well as your company. New customer program.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 18, 2007

Here are some quick tips from the experts - Google that is - on how to improve your landing pages. The first item I would recommend is only ask for the basic information - name, email, company. You should be able to take the company name and find out this information yourself. I found #4 interesting: "Using qualifying copy".

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 24, 2006

Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. It permits you the opportunity to share a story, post an industry tip or promote your new business. I was visiting my family this weekend in New York and it hit me. Blogging allows for this.

Business Blogging 100

Business Blogging Promotion Business Tagging 100

Anything Goes Marketing

DECEMBER 15, 2008

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? I decided to do a quick scan on Linkedin instead and found a great topic on email marketing.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

APRIL 10, 2006

Your only blog should be about how useless Google is and how it's the worst company on the face of the earth. In your new secret language (see #2), use the word "Google" to refer to the phrase "worst company ever". PS: Here's a great site on SEO marketing Tags [George Bush] [Blog Tips] [Al-Qaeda].

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Traffic Tagging SEO Google 100

Anything Goes Marketing

SEPTEMBER 9, 2006

There are some good tips about ensuring that you're IP address is recognized etc. The lines are really blurry and I would really like to see a company get prosecuted for sending emails to a list obtained from a third party. What's most interesting is how unclear this law really is. PS - Here's a thought for the day.

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Deliverability CAN-SPAM Blogger Tagging 100

Anything Goes Marketing

APRIL 7, 2010

This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices. It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

AUGUST 19, 2006

At the bottom of the page (below the fold), make sure that you have a few paragraphs as to what your company does. Email your entire database (including those that have unsubscribed) as well as any random email addresses that you find with the same picture above and the text "You have been unsubscribed from [YOUR COMPANY].

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. If you don't, welcome to unsubscribeville - population, your company. Here's an example: Company X has been a loyal customer for the past 5 years.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Note the heavy sarcasm.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! I visit many companies and I repeatedly see the same issues that revolve around marketing and sales are not being on the same page.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. We’ll come back to this story – let’s focus back on email marketing. Therefore another metric may be the number of emails sent using automated campaigns and/or the number of programs executed.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. If they left their company name, do some research on the company and find out what is going on with that company. We all know it's about "who you know".

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MAY 28, 2006

Here are some home page tips that I've come across from my various reads as well as from my experience as a consultant (Ok, you can laugh now and make all of the rude remarks you want in the comment section about consultants): Top 10 Home Page Tips: What do you want to achieve?: Even people in your company or your clients don't count.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? There were a few articles that stuck out for me: Key Elements of a Winning Opt-in Offer: Provides some good copy tips to entice prospects from providing you their email address. If you're new to the world of email marketing then I have a few good resources for you! Hope you enjoy these!

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

FEBRUARY 21, 2009

I was inspired this morning after my 11 cups of coffee by a former customer and now colleague, Heather Foeh and her blog post " Friday Quick Tip: Re-Visit Your Autoresponders ". Heather has some good tips to ensure that your information and call to action(s) is up to date. Insert company logo here] Thanks for registering.

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Autoresponders Sales Management Email Marketing B2B Marketing 100