Survey Highlights Email Marketing Effectiveness and ROI
The Effective Marketer
MAY 24, 2012
According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. 26% use content personalization.
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