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The Effective Marketer

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. 26% use content personalization.

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Are You Spending Enough on Online Marketing?

The Effective Marketer

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. There are many ways in which you can analyze and use the report: Look at company size and compare with your own budget.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Execute your test campaign. One thing I really liked was that he mentions in several places throughout the book the importance of coordinating your lead generation tactis and testing. Testing is important if you want to improve your lead gen results. The Basics and More. Determine and plan your approach. Build your assets.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Execute your test campaign. One thing I really liked was that he mentions in several places throughout the book the importance of coordinating your lead generation tactis and testing. Testing is important if you want to improve your lead gen results. The Basics and More. Determine and plan your approach. Build your assets.

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What Marketing Org Charts Tell You About The Business

The Effective Marketer

Every company has an official one and also a few “unofficial” charts. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. The Right Marketing Structure.

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Your Content Focus: Narrow vs Wide

The Effective Marketer

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. Do you need to test whether your message is on target (based on your buyer personas) or do you need to get prospects through the marketing funnel and further qualify them?

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Content Marketing Starts With Your Brand

The Effective Marketer

Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Looks like a personality test?