The Effective Marketer

MAY 20, 2011

This won’t work in all companies, and aguably there might be some pushback to creating personas as a waste of time or it being “just a marketing thing&#. Buyer Persona Templates and guides can be easily found on the web, for example: Buyer Persona Institute Template: [link]. Buyer Personas for the B2B Marketer.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MAY 27, 2015

If your company hasn’t created formal battle cards (aka kill sheets, competitive cards, competitor takeout), it will at some point, as this is typically one of the first things sales teams ask. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

MAY 24, 2012

According to the census, “ 55% of all company respondents could attribute more than 10% of their total sales to the email marketing channel, with 17% of respondents stating that email marketing attributed for over 30% ”. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. 26% use content personalization.

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Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

JANUARY 17, 2012

The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” These include the all-important things like examples of good, effective sales pages, and email templates. Know when to stop marketing.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Excel Template for vendor comparison: you can download and use my template as a starting point. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 27, 2014

Splunk is using Webex’s webinar registration template, so there’s not much they can do here but it is not bad. There is a ton of other examples out there you can check out and look at your company’s own webinar registration pages. Makes sure your company logo doesn’t dominate the registration page.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JANUARY 7, 2011

Big companies and small companies have different needs, and so their briefs are also formatted differently. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. If you come from the agency side, you are used to a certain format.

Creativity 100

Creativity Planning Work Management Marketing Management 100