Smashmouth Marketing

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Companies obviously have to prepare. Virtual Events.

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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Outbound: Telemarketing,Email, Events). This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Outbound: Telemarketing, Email, Events). This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%.

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Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

Smashmouth Marketing

Companies are investing in the line item of inside sales/telemarketing as more of a strategy than a support activity. Operating in the world of phone prospecting and sales activity, we've seen three things in the market that support this trend: The experience of the average inside rep is far more than it was even 5 years ago.

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Inside Sales, SiriusDecisions Sees Increased Acceptance of Inside Sales

Smashmouth Marketing

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems.

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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.