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10 Tough Questions to Evaluate Your Target Account List

The Point

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Who are known contacts in the buying groups and are they engaged?

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5 essential tips to clearly define your ideal target market

Tomorrow People

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. Why is it important to have a clearly defined target market?

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. In my last post , I discussed a few different options for targeting on LinkedIn. Website Retargeting: targeting users that previously were on your site.

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Yelp unveils enhanced ad targeting

Martech

Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. By leveraging neural networks further, the company has said that it’s been able to train the model with exponentially more data to drive more accurate matching. Its photo classification abilities. Why we care.

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The Impact of Direct Dials on Sales Productivity

While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. Take the following stats into consideration: It takes 5 minutes to connect with a prospect via direct dials, but takes 22 minutes using company switchboard numbers.

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A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. What Is A Target Market, And Why Do You Need To Identify Yours?

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Zero waste ad targeting

Zoominfo

Scenario Demographics, firmographics, and technographics are crucial for identifying and building targeted audiences. But the real competitive edge comes when you can target accounts based on the behavior of their employees. Now you can spend more and waste less on targeted ad campaigns.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Target and reach your highest-value prospects. Identify the stakeholders who are in-market for your products/services.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Hit your number with 100 Pipeline Plays. Close more deals with these winning plays!

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services. Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? But how do you go about this?

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

Targeting key accounts to keep your brand top of mind. Most companies have many of the ingredients needed, they just aren’t leveraging them the right way. Keys to executing campaigns that will put wins on the board. Producing leads your sales team will love to work with. Turning leads into opportunities into revenue.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. Examine strategies and tactics to promote cohesiveness between these two functions that will lead to improvements in achieving revenue targets.