WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 30, 2009

My company blocks all access to social media sites." We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our If employees are really determined to waste company time, they'll do so with or without Twitter and Facebook.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

DECEMBER 9, 2009

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Social Tagging. Tags: Web 2.0 The list also shows previous rank—indicating which networks are growing and which faltering.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JUNE 22, 2009

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? Social Tagging. Social Tagging.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JULY 21, 2009

Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. Click here to follow XYZ Company on Twitter: [link] Thanks Ugh! Social Tagging. Tags: Web 2.0

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

NOVEMBER 30, 2009

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Our online lives are also of interest to private companies. If you feel compelled to report a bad experience with a company or product, make the criticism fair, accurate and factual. Social Tagging Random.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

OCTOBER 12, 2009

Many a SEO Company has tried to manipulate the results to their benefit. Social Tagging. Tags: Web 2.0 Google ranks its results based on several hundred quality signals. These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

DECEMBER 22, 2008

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. Social Tagging. Tags: Web 2.0 The adversarial model of labor relations is broken.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

SEPTEMBER 3, 2009

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

APRIL 15, 2009

Still, most companies could save money and get a better return on their social marketing initiatives by bringing in an outside firm or consultant with some experience, who has clear concepts of social media strategy and an outline of services that can be provided. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JULY 13, 2009

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. Social Tagging. Social Tagging. Tags: Web 2.0 You'll find examples here that serve as a great inspiration and starting point.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Header Tag Abuse: Although header tags have declined somewhat in SEO importance , they still have somewhat of an impact on rankings—and they are an easy thing to get right.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

OCTOBER 24, 2008

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JANUARY 5, 2009

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

DECEMBER 31, 2009

How can you monitor everything that's being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Social Tagging. Tags: Web 2.0 But what metrics are really most appropriate for social media measurement?

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 4, 2009

As the recent example of Skittles first turning its website entirely over to social media and then pulling back , companies and brands are still struggling with exactly how to best utilize these tools. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. A company's online presence is no longer limited to its website. Tags: Web 2.0

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., These sites use the insidious "nofollow" tag, so they have no SEO value. Social Tagging. Tags: Web 2.0 They aren't intended to be comprehensive, but rather to identify the high points in the social media topography.

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

SEPTEMBER 15, 2009

Second, mindful of this, great companies (and consultants) make constant tweaking and rethinking of current processes a part of their best practices. Optimizing title tags. Including (but not over-doing) keywords in content and heading tags. Tags: SEO Practice. Someone has already moved the needle.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

MAY 14, 2009

Scoping out competitors with relevant positioning Usually, clients need to take into account other companies with relevant market positioning. This is true even if a company is a startup trying to create a new category. In fact, often when I encounter company names like the one in the second example, my reaction is, “Skip it.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

MAY 20, 2009

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. The company actually uses a blue paw print for their browser icon. The tag line makes me want to learn more. Is it memorable? •

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

SEPTEMBER 5, 2008

Avoid the seven deadly sins of blogging , including pride (writing as though you're the only person who knows anything about a particular subject), wrath (using your blog to trash other people, companies, products or ideas) and sloth (not posting regularly or responding to comments).

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

MARCH 3, 2009

Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Companies seeking to improve the efficiency of their lead generation and lead management processes should first identify the gaps in their existing processes and most pressing needs before beginning a vendor evaluation process.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

SEPTEMBER 4, 2008

Amazing that so many companies still haven't adopted blogging, and here, two fictional characters have their own blogs. Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

DECEMBER 17, 2009

Link buying isn't supposed to help, but it does, and some large companies spend big bucks on this, which is difficult for smaller firms to compete with. My only quibble would be with his advice to use the nofollow attribute for PageRank sculpting; the nofollow tag is insidious and the value questionable. Blogging helps.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

DECEMBER 18, 2007

John Doe, a consultant with your company, provides a helpful and unbiased response. The credibility of your company has been greatly enhanced in the eyes of this prospect, even though none of John Doe's responses were promotional or even mentioned your product or services. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Crytal emphasizes the importance of building up trust with corporate blog readers, and concludes "Bottom line, if your company isn’t blogging, it probably needs to be."

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. The company's original focus was on web analytics. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) your title, company and location) and to give them different ways to contact you. tags: email signatures, Web 2.0, and email address.

Social Media 20

Social Media Web 2.0 Ning Skype 20