B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. Not all employees at many companies are comfortable telling “the boss” what’s wrong with the business.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

AUGUST 17, 2011

A marketing persona is a story written about each customer segment your company serves. SWOT Analysis – know thyself. SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. Blue Ocean Strategy – know thy industry.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page. The challenge with a SWOT analysis is being honest and open – transparent – about what is good and bad about your business.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 28, 2011

” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.”

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100