KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. About half of CMOs (52 percent) claimed that they could not make a direct correlation between their marketing team’s results to company performance.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. However, when utilized correctly as intended, they have done wonders not only for companies but ultimately for buyers. With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. State of Buyer Personas 2022 Survey.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. Challenge 3: Competition in the Digital World from Big Companies (46.1%). Key Takeaways. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

KoMarketing Associates

OCTOBER 1, 2019

Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Statistics showed that majority of B2B marketers (68 percent) believe their company “appropriately” prioritizes customer retention. However, 29 percent think that they could be doing better.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

KoMarketing Associates

OCTOBER 15, 2020

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future. Adobe conducted its 2020 personalization survey, and data indicated that 83% of marketers believe that personalization is differentiating.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. companies compared to other countries.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Salesforce Marketing Cloud

APRIL 4, 2024

Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers. Let’s look at how you can get the most out of a customer satisfaction survey.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

KoMarketing Associates

FEBRUARY 2, 2021

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design. Growth marketing is no longer a niche subject—it’s a pillar of successful companies.”.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

Webbiquity

MAY 11, 2021

An efficiency audit examines how productively a company achieves its goals and pays attention to policy compliance. Internal—Based on data within the company. You may not notice your weaknesses as readily as someone without an ownership interest in the company. How Do I Conduct an Efficiency Audit on My B2B Company?

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here. Photo by Helloquence on Unsplash.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The post SaaS companies embrace digital customer success appeared first on MarTech. Get MarTech! In your inbox.

Paid Search Agency 115

Paid Search Agency Companies Marketing Automation Services Touchpoints 115

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. From the 2022 MarTech Replacement Survey. The top takeaway from the survey. The role of MOps. Training or hiring? Processing.Please wait.

Customer Surveys 107

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 107

KoMarketing Associates

AUGUST 27, 2019

Marketers are constantly looking for ways to link their efforts to company success, and new research shows that they are still struggling to gain insight into how their initiatives are making a difference. Coschedule surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

Customer Experience Matrix

APRIL 1, 2020

Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. shopping behavior doubled between surveys on February 28 survey and March 17. than in Europe because of smaller families and less storage space).

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Savanta

APRIL 20, 2018

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey.

Customer Surveys 120

Customer Surveys Design Tips Positioning 120

Martech

JANUARY 16, 2024

Even as tech companies push out ways to prevent and detect false content, there are serious concerns that they won’t be enough. primary season, OpenAI became the latest company to take steps to protect voters. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Why we care.

Marketing AI 89

Marketing AI Paid Search Agency Companies Amazon 89

Optinmonster

AUGUST 15, 2022

Want to know how to create an NPS survey in WordPress? A net promoter score (NPS) survey helps you understand how loyal your customers are to your company. In this article, we’ll show you how to create an NPS survey on your WordPress site. What Is An NPS Survey? Types of NPS Surveys. NPS Survey Questions.

Customer Surveys 98

Customer Surveys Terms and Conditions Click Rate Template 98

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. For those at companies with fewer employees it was $120,000.

Customer Surveys 97

Customer Surveys Paid Search Agency Marketing Report Promotion 97

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

Marketing Insider Group

DECEMBER 9, 2020

It’s more important than ever before to build a positive and inspiring company culture. Your company culture is a reflection of your core brand values and mission. According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values. Source: [link].

Paid Search Agency 282

Paid Search Agency Top of Funnel Companies Content 282

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey. What do I mean by that?

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Martech

JULY 1, 2022

That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects. Results by company size.

Enterprise Management 85

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 85

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. We take pride in our pioneering role in bringing influencer marketing to B2B tech companies.

Customer Surveys 85

Customer Surveys B2B Marketing B2B Marketing & Strategy 85

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. Over two-thirds of the respondents (69.8%) were affiliated with B2B companies, and 94.1%

CMO 96

CMO Customer Surveys B2B Allocation 96

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A new global survey by pollster Edelman supports that.

Customer Surveys 106

Customer Surveys Brand Identity Branding Trust Marketing 106

KoMarketing Associates

MARCH 27, 2019

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. CMOs, Marketing Success and Company Performance. Previous research suggests that CMOs, in particular, struggle when they cannot tie their marketing efforts to their company’s overall success.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

Zoominfo

AUGUST 11, 2022

No matter how turbulent or stable the job market is, company culture remains the differentiating factor in attracting and retaining top talent. Unfortunately, most recruiters have a limited view of how a company or client compares with others. The overall score acts as a representation of the company’s employer brand.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130