Customer Experience Matrix

APRIL 1, 2020

Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Media tracking company Comscore has also weighed in with an ongoing series of coronavirus analyses. More social media consumption was one answer, with Facebook and Youtube heading the list. Same for Canada and India, incidentally.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? YouTube live.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketing Insider Group

SEPTEMBER 10, 2019

We’re not the only company who has turned loose the collective brainpower of its ecosystem to answer questions. Here are some employee activation case studies from those who have. Not only that, but the company also cut product release time in half with this empowering way to work. Not this one. Image courtesy of SlideShare.

Case Study 146

Case Study Case Studies Activities Studies 146

Contently

JUNE 13, 2018

According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. Plenty of studies have reported when, exactly, social posts gain the most attention. But does your company need a Pinterest, YouTube, and Reddit page?

Social Media 158

Social Media Paid Search Agency Companies Media 158

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 4 Marketing Learnings From a Study. Competitive advantag e: By optimizing your website and content for relevant keywords, you can gain a competitive advantage over other edtech companies that are not using SEO effectively. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

KoMarketing Associates

JUNE 14, 2017

However, “For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). This is an increase from the 10.7

Social Media 127

Social Media Linkedin Allocation Studies 127

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. Mid-Market Companies For mid-market companies, B2B creators step in as thought leaders and industry trendsetters.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Below are some examples of actual B2B companies on social media and what they’re doing right to connect with their audience and leverage social media in the right way. Custom Images. danumbro has your back on this one #TrailblazerTipTuesdays [link].

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Post engagement rate declines as the number of Facebook followers a company has increases. YouTube Facts and Stats. YouTube has two billion monthly active users, who collectively watch roughly one billion hours of video each day. and 53 million in the U.K.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. It gives you the opportunity to showcase your products, services, and company values to a wider audience. YouTube boasts an impressive 2.527 billion users, making it a prime platform for advertising.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Others produce videos for search engines, private companies, or TikTok. Who owns the digital rights to a piece of content, such as a YouTube video? And within the next few years, the Internet is expected to expand considerably from a usage standpoint.

Work Management 361

Work Management Tips Copyright Marketing Management 361

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your company size.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Webbiquity

MARCH 28, 2023

Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. Case Studies Image credit: Scott Graham on Unsplash The case study is the go-to content format when your goal is to demonstrate your expertise and authority. Coschedule features some great case studies.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

accelerate agency

AUGUST 15, 2021

What is a B2B SEO company? How do I choose a good company for SEO? What is a B2B SEO company? A B2B SEO company, like Accelerate Agency, uses experience and the latest tech to leverage SEO and attract valuable leads and build relationships. Look for SEO agencies that have case studies that fit with your company’s needs.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Hubspot

AUGUST 10, 2018

A new study reveals that there may be a shakeup on the list of the top five U.S. But now, YouTube is poised to surpass Facebook for the #2 spot. At the same time, engagement with Facebook Page posts has dropped 50% , and during its Q2 2018 earnings call, the company revealed a plateaued number of daily active users in the U.S.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. A few prominent examples of unique business goals that helped companies establish themselves- . Once you determine your companies’ unique factors and the general trends of the industry, adjust your goals accordingly. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. Company culture or behind-the-scenes videos. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. Interviews. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

OCTOBER 27, 2023

The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. This is TikTok’s first CRM lead generation collaboration.

Lead Gen 113

Lead Gen Hubspot CRM Peer-to-peer 113

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Webbiquity

SEPTEMBER 28, 2022

A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. When a brand sends out a special birthday or anniversary coupon, that customer may feel that the company is a part of their life journey.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Promising forecast for YouTube. Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Between the lines.

Spending 93

Spending Paid Search Agency Allocation Ads 93

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. You know, the person who buys the products and keeps the company in business? Your company should promote your story and humble beginnings on your “About Us” page.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. She recently became Senior Content Manager at Mentimeter, where she’s developing a new content and social strategy to take the company to new heights.

Storytelling 75

Storytelling Buzz Youtube Social Media 75

ClearVoice

JANUARY 23, 2019

Study: Don’t sleep on mobile ads’ effectiveness at bedtime. So, instead of counting on creating content that stops users, a new study proposes your best bet might be to change your ad distribution tactics to reach intended audiences when they have already stopped.

Studies 58

Studies Paid Search Agency Ads Effectiveness 58

Online Marketing Institute

AUGUST 17, 2018

Now let’s check out the companies that are using the power of influencer marketing to create more authentic voices around their brand. The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Contently

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? . Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73