|
•
Thursday, July 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.
|
|
•
Friday, April 30, 2010
Why An Effective Content Strategy is Fundamental to Effective Content Marketing. However, it is vital to incorporate a content strategy process so that you can deliver on the full promise of content marketing. Content strategy is the kissing cousin of content marketing. With that understanding, you are ahead of the game.
|
|
•
Monday, December 7, 2009
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Enjoy! Social Web Analytics.
|
|
•
Tuesday, May 25, 2010
There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. Kristina Halvorson in her book “ Content Strategy for the Web says “ Content strategy will help you deliver content that inspires trust.
|
|
•
Monday, June 14, 2010
1) Your Company 2.0. What will make your clients crazy with excitement about your company? Can everyone in your company (not just your sales team) communicate your value to a friend, neighbor, or prospect? Dashboards make it easier to recognize and respond quickly to shifts and trends in company performance. It’s results.
|
|
•
Wednesday, June 17, 2009
With most of my career with Fortune 100 blue chip companies, I know what it's like to market in a hyper-competitive, show-me-the-money environment. But after spending a few weeks assessing the state of social media among industrial companies, I'm changing my mind. To be sure, B2B social media successes have been scarce.
|
|
•
Saturday, August 15, 2009
Some companies in an industry might rely on paid advertising in print and online media. While other companies in the same industry might rely on a very different media mix, such as public relations and events. Then, refine and test those creative approaches until you settle on your company's positioning statement. Advertising.
|
|
•
Tuesday, June 9, 2009
Now seemingly a household phrase ( at least according to Twitter ), brands are still struggling with exactly what it means to develop a content marketing strategy. Could it be that your content strategy isn't driving your social media initiatives? That's where content strategy comes in. Is social media working for you?
|
|
•
Wednesday, April 15, 2009
Strategy for B2B lead nurturing is often treated as more of an after thought—if it's thought of at all. People talk about the components of nurturing, email campaigns, messaging, content, even touch frequency and reaching deeper across potential customer companies, and more. That's leaving a lot to chance. But, are they?
|
|
•
Thursday, September 3, 2009
Drivers are the perceived need for audience community segmentation strategies… message volume… and/or native language requirements, among others. Let’s examine the possibilities: Layering as a Twitter Account Strategy. Naming convention: twitter.com/(company name)(personal name). Multiple accounts? You bet. marine v.
|
