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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B.

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10 Questions to Help Widen Your View to Overcome a Potential Customer-Centric Blind Spot

Vision Edge Marketing

A colleague and I were having a conversation about some of the growth challenges B2B companies face, particularly when it comes to bringing new products/services to market, and why they struggle to overcome some of the challenges. Blind spots. Often the blind spot is a lack of customer-centricity. The proverbial blind spot.

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How To Spot (and Fix) Areas Where Employees May Be Harming Your Business

Webbiquity

A talented and engaged workforce is one of the most valuable assets any company can possess. But while the influence of knowledgeable, helpful employees is positive, a few bad apples (or even good apples having a bad day) can cause problems for your company. Setting clear company policies and protocols also help. Reputation.

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The Sweet Spot is at the Intersection of Pain and Passion

Vision Edge Marketing

We tend to agree with Tim Ellis, CMO of the NFL , that the sweet spot is to match positioning at the intersection of pain and passion points. Most companies are familiar with designing research to reveal pain points. What would be the value to your company of solving this problem? How to Identify a Pain or Passion Point .

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.

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Google Loses Top Domain Spot To TikTok via @sejournal, @MattGSouthern

Search Engine Journal

Google is no longer the world's most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The post Google Loses Top Domain Spot To TikTok appeared first on Search Engine Journal.

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Strengths, Blind Spots and Tools for Professional Transformation

Biznology

Other pieces highlight the need to recognize our blind spots and the risks we run by not tending to them. “ To see the future more clearly, find your blind spots. The post Strengths, Blind Spots and Tools for Professional Transformation appeared first on Biznology. The dark thought, the shame, the malice.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up.