Biznology

APRIL 22, 2015

As you can see from the initial graphic, so much of the time we spend online is on social media. The results posted in this graphic show an important part of the study in relation to how it can help your company get increased press exposure and social mentions. Like this post? Sign up for our emails here. Save this article as a PDF.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

JULY 23, 2015

For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. I Like to Build Things.

Startups 80

Startups Paid Search Agency Work Management Advertising Agencies 80

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. The truth is, if the senior sales leader and the senior marketing leader in your company don’t truly like and respect each other, all is lost. Marketing spends half its time and resources trying to prove its value in financial terms.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

FEBRUARY 15, 2018

The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Relativity is heavily relied on by many brands today as part of their overall advertising strategy and it helps companies determine where to invest their ad spend and make data-driven decisions.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Biznology

NOVEMBER 3, 2020

A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. Sure, you can indulge in using tech, but all you’ll be doing is spending money on gadgets that won’t actually help your bottom line. That’s the story, at least.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

APRIL 7, 2021

The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. Another interesting article by Training Industry says that retail companies’ use to train employees how to handle large crowds on Black Friday is safe and effective. times faster.

Small Business Marketing 156

Small Business Marketing Training Business ROI 156

Biznology

JUNE 5, 2017

We know nobody likes to spend money, but at the same time nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. So deciding on which is best for your company can be tricky. So deciding on which is best for your company can be tricky.

Cost 145

Cost Video Marketing Product Budget Programs 145

Biznology

SEPTEMBER 1, 2017

I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company won’t pay you any more because you are smarter. So I asked the pregnant question, “Well, so what are you spending all of your time doing?”.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

APRIL 24, 2017

43% of both B2C and B2B companies say they use organic and paid social media equally. 13% of larger companies only do organic social media. Social media advertising spending is expected to reach $37 billion in 2017. Over 70% of marketers plan to increase their use of video ads in 2017 ( Hootsuite ). Business.com ). Forbes ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

JANUARY 5, 2021

Many have taken a page out of Amazon.com’s playbook, which showed companies around the globe how to operate with the use of technology on a grand scale. Despite the loss of jobs, household net worth has risen for the millions of people still employed since they haven’t been spending on things like dining out, sports and travel.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Biznology

JUNE 16, 2020

What many, if not most, statements from companies have missed are the following: A recognition, and hopefully apology, of the mistakes, negative actions, and inaction they took in the past regarding anti-black discrimination. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly. this u hun?

Act-On 190

Act-On PR Communities Education 190

Biznology

NOVEMBER 11, 2020

A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. New York-based Zeno Group recently commissioned The “Strength of Purpose” study of 8,000 global consumers and 75 companies. But what is a purpose-driven company?

Work Management 173

Work Management Marketing Management Paid Search Agency Consulting 173

Biznology

APRIL 17, 2020

Lockdowns and orders that non-essential businesses must close have severely impacted company owners around the world. Being transparent with employees about the state of the company helps them feel you’re on their side and are doing everything you can to keep them securely employed. Here are five practical ways to start: 1.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Biznology

APRIL 13, 2018

CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the day-to-day operations of most companies. According to a 2017 survey by Cone Communications of Omnicon : The spending power of this millennial generation is larger than any other generation: $2.45

Activities 109

Activities Brand Identity Branding Work Management 109

Biznology

NOVEMBER 16, 2018

Millennials are increasingly spending money and time on concerts, social events, athletic pursuits and all kinds of cultural experiences. A recent study by Harris Poll supports this trend: • 78% of Millennials would rather spend money on an experience or an event over buying something desirable.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Biznology

SEPTEMBER 22, 2017

Or worse, they feel obligated to spend the money in order to meet the expectations of their lender, which is never a good idea (spending for the sake of spending isn’t part of the best practice playbook). Entrepreneurs who borrow too much cash end up with “dead money” sitting in an account, being eroded by inflation.

Small Business Marketing 120

Small Business Marketing Cost Startups Business 120

Biznology

JANUARY 8, 2018

They can then turn to your company and sell you access to your own customers and markets! To prevent this, here are your first digital roadmaps; it’s what your company needs to know and do. Many companies can rise to the top, along with everyone. Your company will wind up continuously connected to everyone.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Biznology

OCTOBER 14, 2020

Your employees work for your company, so they want your company to do well. Simply by suggesting employees share a specific message or piece of content, you can get more eyes in front of that message without spending any money on digital ads. Benefits of Employee Influence. Leveraging employee influence is simple.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Biznology

JULY 7, 2021

Compared to linear TV, where the waste that characterizes mass media has kept B2B marketers away, CTV allows precise targeting at the individual level, based on 3 rd party database variables like company size, industry, job role, intent and other typical in B2B media buying. of total media spend.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

DECEMBER 4, 2018

Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. For many companies the amount of traffic that goes back to Google is almost equivalent to what they got in the first place. We looked at data for a couple of companies and found that on average 30.5%

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

JUNE 21, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

SEPTEMBER 2, 2021

And with many companies allowing employees to permanently work remotely, their numbers will likely increase in the coming years. And many of them are likely to spend time working from tropical islands. But mostly, they liked island living. The number of digital nomads has substantially grown during the pandemic.

Positioning 104

Positioning Spending Companies 104

Biznology

SEPTEMBER 30, 2019

The more you can reduce your spending in this area, the more profit you’ll make or the more money you’ll have to commit to acquiring even more clients. Current customers also tend to spend more per transaction. You might discover that a product or service actually costs your company money.

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

Biznology

OCTOBER 7, 2020

Now they can spend more time in productive conversations with interested prospects. Ben Goldberg told me he has had success using PreHired , a company that recruits and trains sales development representatives and places them in a client company as new hires, all ready to go.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JUNE 1, 2018

Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. But, according to McKinsey , only 1 in 6 companies are implementing bold, at-scale strategies in this direction. Start by prioritizing overall company goals. Sales people?

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Biznology

JULY 11, 2019

In agile software development the team spends time at the end of each sprint performing a self review. Misery loves company and it’s easy to fall into a death spiral of complaints and commiseration. Don’t spend too much time assessing it at first. Don’t spend more than four hours on the work. Get the list out.

Planning 148

Planning B2B Marketing B2B Paid Search Agency 148

Biznology

JUNE 30, 2021

The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. A CMO takes care of your company’s customer-centricity, which leads to measurable business results. This kind of CMO will take your company into the future.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Biznology

MAY 15, 2017

It takes experience to pinpoint just the right promotional product to match with your company’s culture, brand, and customer expectations. Relying on a resource like the British Promotional Merchandise Association can help your company make that ever-important impression and connection with your customers. Image credit: BPMA.co.uk.

Merchandising 140

Merchandising Promotion Campaigns Budget Programs 140

Biznology

OCTOBER 18, 2021

In 1980, in a seminal study funded by the Financial Executives Institute (FEI) , the authors “…found it very difficult, if not impossible, to develop a list of significant procedures that a company must perform or be judged lacking in internal control.”. What Is NOT a “Cybersecurity Control?”. Diana was wrong. Which one would you pick?

Design 104

Design Work Management Act-On Automation 104

Biznology

JANUARY 6, 2020

In 2017 he sold the company to Bombora, and decided to “retire.” His company, amusingly named OceanFrogs , offers a wide range of B2B data services, like data enrichment and hygiene, persona development, technographic data and lookalike modeling. All eyes are on Chris’s next step. I know he’ll come up with a winner.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

MAY 1, 2017

I’ve gotten a flurry of phone calls recently because Google has announced that they are withdrawing their popular Google Site Search product, which many companies—even large ones—have been using as their website search engine. Companies want to know, “How can I get my ad shown on my competitor’s site search results page?

Google 146

Google Paid Search Agency Budget Programs Cost 146

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JULY 24, 2017

Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. Often, the best way to predict what a company will do in the future is to examine what they’ve done in the past.

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Biznology

SEPTEMBER 26, 2017

A company like Restoration Hardware doesn’t need to pay for its own name when it comes to Google Search — Google takes care of that. The typical Restoration Hardware customer probably also shops at Design Within Reach and also spends a lot of money at Etsy as well.

Adwords 99

Adwords Google Paid Search Agency Campaigns 99

Biznology

OCTOBER 11, 2019

Businesses spend billions of dollars on apps. According to BuildFire, smartphone users spend 90% of their time on apps as opposed to web browsers. How much do your target users usually spend on IAPs? Apple is the most famous example of a company that leveraged the ease of use to dominate the landscape. Visual designs.

Loyalty 99

Loyalty User-Generated Content Curation Purchase 99