The Forward Observer

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works. Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing.

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

They met at software startup Bitium, which they helped lead to an acquisition by Google. They are also investors, corporate advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset. The Unsold Mindset will change the way you think about selling and the way you think about yourself.