Smashmouth Marketing

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Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

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33 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

What types of clients do you work with (Software/Tech, Financial, etc.)? use LinkedIn Company Pages to see for yourself). After hearing the two examples, ask for references at both companies). Can we provide an ABM (Account Based Marketing) list for you to call? Do you have Intent Data to enrich the ABM list? Monthly fee?

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First Appointment = First Date

Smashmouth Marketing

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Don't turn on your "all about my product/company" drivel. Listen to them. Now this is just like a date.

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Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). As David Greenberg, Sr. Then you check them out with your network.

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Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

Director of Marketing at Jive Software shares with us, "With the focus we all have right now on building pipeline that will convert to revenue, quality leads are called for. It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). As David Greenberg, Sr. Then you check them out with your network.

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Today at Enterprise 2.0

B2B Sales 100
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Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

Since our business is all about growing the top line, the future of companies' bottom lines looks promising. I hear "woe is me" time and time again, but if it's any indicator that things are changing, our business tripled in 2009. We hear fewer objections that "the economy has us on budget hold."

Demand 100