Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 16, 2012

The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners. The term “social business” has been gaining traction in the last year.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JULY 9, 2012

I followed Microsoft closely for many years when I was in the technology press, visited the company every year or so and even sat down with Bill Gates for interviews a few times. It seems that great tech companies only stay on top as long as there are technical visionaries at the helm, and it’s clear that Microsoft lost its vision years ago.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

OCTOBER 9, 2014

Once platform companies become embedded they protect their franchise through a surround strategy. Others, like Oracle and EMC, build software layers around their platforms that effectively embed them into customers’ organizations. On servers, Linux has done extremely well. It has critical mass.

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. It’s incumbent on all companies these days to track comments from customers that might indicate an opportunity or a problem. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 19, 2011

Against the Grain This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Maybe the problem was that the company is in the heating/ventilation/air conditioning business. The series is underwritten by IBM Midsize Business , but the content is entirely my own.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MARCH 10, 2011

Here are a few ways B2B companies can leverage LinkedIn for prospecting and promotion: Ask and Answer. That’s the reason Vico Software expects its sales reps to become active in construction-related groups in each of their territories. Use Company Profiles for Prospecting. LinkedIn has a unique approach to company profiles.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JULY 29, 2010

The company is attacking the labor problem by making curators more productive rather than trying to replace them. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. CIThread is still pretty early stage.

Curation 50

Curation Enterprise Management Web 2.0 Content 50

Paul Gillin

DECEMBER 1, 2010

One memorable point he made is that “social” is a powerful feature of software. Did you know that 320 million people have played a Zynga game and that the company now employs 1,300 people? Founder Mark Pincus said the company has peak usage of more than three million concurrent users. Have you ever even heard of Zynga?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

NOVEMBER 24, 2010

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t Misuse Oracle Resources.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

OCTOBER 12, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. We’ve come through the Bataan Death March, which is enterprise software. At companies that do this well, how is the organization different? But most companies don’t operate that way.

Enterprise Management 50

Enterprise Management Work Management Burn Rate Forecasting 50

Paul Gillin

JULY 8, 2010

Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. This applies to potential acquisitions regardless of their status–in diligence, announced but not closed, integration plans for acquired companies, etc. Don’t Misuse Oracle Resources.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 16, 2012

Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform. One division at the company was trying to take advantage of knowledge and expertise distributed throughout world.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 9, 2012

The #fail tag, which denotes poor performance by a person or company, is monitored by millions and is not one you want to see next to your name. Many create filtered tweet streams of the companies, government agencies and celebrities they cover. You should do the same for your own company and brands. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 9, 2010

Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. They are both the oldest form of social media and also the newest.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 20, 2011

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Business executives buy companies as much as they do products. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow! Um, no, they won’t.

Research 50

Research Lead Scoring Lead Ranking Validation 50