Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Marketing Craftmanship

SEPTEMBER 18, 2020

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public. Setting Unrealistic Expectations.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Marketing Craftmanship

AUGUST 18, 2017

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. The error of many companies using Marketing Automation? And that created a different problem.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

MARCH 16, 2013

New software programs enabled companies, for the first time, to design and produce their own graphic materials in-house. If your website has not been refreshed and updated in the last 3 years (which means more than simply sticking press releases in the “News” section), then your company is due for an overhaul.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JUNE 6, 2018

CMOs continue their struggle to make the connection between marketing activity and company performance, and they continue to shift the blame for their failure. At many companies, sales and marketing teams are strangers to each other. The reason CMOs give for the disconnect?

Work Management 133

Work Management Marketing Management Account Based Marketing Marketing Automation Services 133

Marketing Craftmanship

FEBRUARY 10, 2012

The company Dalio established in his apartment in 1975, Bridgewater Associates, is now the world’s largest and most successful hedge fund manager, with more than $120 billion in assets under management. In his own words, “I started Bridgewater from scratch, and now it’s a uniquely successful company and I am on the Forbes 400 list.

Enterprise Management 100

Enterprise Management Work Management Transparency Marketing Management 100