LeadSloth

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7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense

LeadSloth

This is the first transaction involving a major software vendor, so it deserves some notice. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. Most Marketing Automation companies are relatively small. Great Technology Fit.

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Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies. HubSpot provides an attractive package that includes all of this: not just software, but also advice. Conclusion.

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Process Turns Marketing Automation Into Revenue

LeadSloth

The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The companies that are successful with Marketing Automation take a different approach. These are all important trends, and many people will wonder: how do I get started? Process First. Getting Started.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Segmentation on Lead Source and Search Keywords.

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SEO Optimization - 3 Steps to Success

LeadSloth

For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). “Web Portal Software&# rather than “Business Software&# and “Web application usability&# rather than “usability&#.

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. These are common job requirements: Experience with: Marketing Automation software. Sales Force Automation software (primarily Salesforce.com). Technically savvy, comfortable with software applications.

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Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Feel free to try sending company overviews or analyst whitepapers, but in most cases you’ll see sub-par clickthrough rates. They signed up. Tip 2: Make Product Adoption Your #1 Goal.