Lattice

MARCH 29, 2016

Customer success is the hallmark of a great company. For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. The post Successful Companies Create Successful Customers appeared first on Lattice Engines.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

DECEMBER 9, 2015

While this level of data is invaluable for creating new software, many people now believe we should just live in a world of pure numbers, a world of analysis without interpretation. We’re in an era of data; in fact we’re being overwhelmed by data that is coming at us from every imaginable digital interaction.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Here’s how: Instead start by identifying the best-fit, right set of companies to market to. What if you can find a new champion in your target company? Remember, companies close accounts, not leads.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

OCTOBER 5, 2016

My company Lattice built an AI-based marketing & sales solution from the ground-up. Along the way we have also deployed our solution over 200 times, usually at companies ranging from high-growth mid-market (e.g., Mulesoft, Hootsuite, CSOD, Dropbox) to dozens of Fortune 500 companies (e.g., This approach does not work.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190